Sense and Respond
By: Jeff Gothelf and Josh Seiden. Review By: Teresa Jurgens-Kowal, PhD, NPDP, PMP®, PEM
Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, "Sense and Respond," Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.
"Sense and Respond" is a book about innovating faster to stay ahead of competition. Even more so, it is a book about keeping pace with technical advances. Technology has made it possible to communicate directly with customers as well as making it possible to experiment quickly to find solutions to customer problems.