July 2017

2017 Competitive Edge Conference: Convince the Boss

You and your company won't want to miss PMDA's  2017 Competitive Edge Conference

Convince your company or supervisor why attending the 2017 Competitive Edge Conference is a wise investment with our justification resources to emphasize that when you return with a wealth of PDMA's vast body of knowledge, your boss will thank you. 

July 2017 Book Review
Sense and Respond 
By: Jeff Gothelf and Josh Seiden. Review By: Teresa Jurgens-Kowal, PhD, NPDP, PMP®, PEM

Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, "Sense and Respond," Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.

"Sense and Respond" is a book about innovating faster to stay ahead of competition. Even more so, it is a book about keeping pace with technical advances. Technology has made it possible to communicate directly with customers as well as making it possible to experiment quickly to find solutions to customer problems.

The New Product Development Professional (NPDP) Body of Knowledge is Available
PDMA is excited to announce the newly revised Body of Knowledge (BoK) to help candidates prepare for the NPDP exam.

The PDMA Body of Knowledge: A Guidebook for Training and Certification combines all preparation materials to study for the revised NPDP exam into a single publication. You can purchase a copy of the Body of Knowledge  directly through Amazon.

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!
For an overview of each chapter in the BoK, visit PDMA's NPDP Body of Knowledge.
July 2017 Issue of JPIM Now Available!
Access the July 2017 Issue of JPIM Online Now!

To access the July 2017 issue of JPIM, members may log in and access JPIM articles  here. Non-members may access abstracts. 

Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Don't forget to download the new JPIM app!

Download the JPIM app for iOS devices to easily read all of the 2017 issues as well as articles awaiting publication under "Early View". Get the JPIM app at the Apple App Store! Simply search for "Journal of Product Innovation Management". (Not yet available for Android.)
Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

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Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in June 2017! Learn more about NPDP Certification.

Ann Swanson
Susan Rossbach
June 2017 New Members
PDMA welcomes the following new members in June 2017. The PDMA community looks forward to having you! 

Academic Members

Sri Hartono
Cheryl Nakata
Mark Rice
Susan Smith

Professional Members

Bahtiar Abbas
John Amer
Kimberly Busiek
Peter Cox
Linnea Esberg
Vipin Kumar Haridasan
Robert Helstrom
Patrick Johnson
Scott Knapp
John Krummen
Marc Meyer
Venkadesh Narayanan
Brian O'Riordan
Dave Oventhal
Michael Potts
Alan Pourpak
Samuel Saavedra
Bipin Shah
Enrique Somoza
Carolyn Stys
Stefan van Woerden
Sairam  Veeraswamy
Joan Zador

Student Members

Yu-Ta Hsieh
Joshua Reichardt
Serdar Yayla
In This Issue
Click here to watch the clip below.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Carolinas Chapter
July 25, 2017
Innovate Carolina Foundations - Part I

Chicago Chapter
September 11, 2017
Evening Program Downtown