Dec. 2016

PDMA Visions Issue 3: Be Deliberately Different
Celebrate being different! PDMA Visions Issue 3, 2016 is brimming with inspirational ways to draw strength from our differences to foster new and exciting innovations. T his issue of Visions contains articles recognizing and celebrating the successful, innovative accomplishments of our peers and colleagues.

From an in-depth look at the 2016 Outstanding Corporate Innovator Award Winner: Xerox Services to PDMA Director Sharon Parsons being named a Bronze Winner at the 2016 Stevie Awards, we have a lot to celebrate as the year comes to a close. 

Content to look forward to includes:
  • Meet the 2016 Outstanding Corporate Innovator Winner: Xerox Services
  • Deliberate Differentiation: Celebrating the Coke Bottle at 100 
  • Learning to Innovate
  • Up to 80% of Your Products are Losing Money
  • More than Just Heat Maps 
This issue also shares key notes and highlights from the 2016 PDMA Annual Conference.

December Book Review
Scaling Up: How a Few Companies Make It... and Why the Rest Don't
By Verne Harnish. Review by Teresa Jurgens Kowal, Ph.D., NPDP

Product managers and product development practitioners are challenged to satisfy customer needs. Yet without attention to the needs of internal customers and careful regulation of business processes, new products can fail to generate revenue or to meet growth objectives.
Verne Harnish's recent book,  Scaling Up,  addresses these challenges so that any business can grow to the next level. After a short introduction, the book is divided into four thematic areas: people, strategy, execution and cash. Each section begins with an overview and presentation of a toolset and templates to structure the manager and team's growth initiatives.
Read more.
The January 2017 Issue of JPIM Now Available!
Access the January 2017 Issue of JPIM Online Now!

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Remember : an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Access more information on how institutions and libraries can purchase subscriptions.

Don't forget to download the new JPIM App!

Download the JPIM app for iOS devices to easily read all of the 2016 issues as well as articles awaiting publication under "Early View". 

Get the JPIM app at the Apple App Store! Simply search for "Journal of Product Innovation Management".  (Not yet available for Android.) 

Stay current with the latest research on the management of innovation.

Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

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Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in November 2016! Learn more about NPDP Certification.

Christopher Bevel
Scott Daigger
Xiaoling Gao
Zhang Jin
Andre Rexwinkel
Pin-Hsun Shen
Max van den Berg
Xingyue Yang
In This Issue

Click here to watch the clip below.

Refer a Friend to PDMA
Are you a current PDMA member and know someone who would benefit from joining PDMA? 
Participate in the Refer a Friend Campaign  to receive $50 for each new member you recruit. 

Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Chicago Chapter
January 6, 2017
Breakfast Club Downtown

Chicago Chapter
January 10, 2017
Evening Program Downtown