|Scaling Up: How a Few Companies Make It... and Why the Rest Don't
By Verne Harnish. Review by Teresa Jurgens Kowal, Ph.D., NPDP
Product managers and product development practitioners are challenged to satisfy customer needs. Yet without attention to the needs of internal customers and careful regulation of business processes, new products can fail to generate revenue or to meet growth objectives.
Verne Harnish's recent book,
addresses these challenges so that any business can grow to the next level. After a short introduction, the book is divided into four thematic areas: people, strategy, execution and cash. Each section begins with an overview and presentation of a toolset and templates to structure the manager and team's growth initiatives.