March 2017

Important Updates to PDMA's New Product Development Professional (NPDP) Certification Program

PDMA completed a major update to the NPDP preparation material and exam to keep the NPDP certification program up-to-date with evolving industry trends, knowledge and best practices in new product development and management.

As part of this update, PDMA expanded the content covered on the NPDP exam from 6 to 7 sections:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!
PDMA also revised the format of the exam, moving from a static 200-question exam to an expanded question bank format. This will ensure that each candidate receives an NPD exam that is "unique" and pulls randomized questions from the expanded question bank.

The new exam will be rolled out globally to all NPDP candidates beginning May 1, 2017.

The information on PDMA's website reflects the content update and we strongly encourage you to view the following webpages if you are interested in pursuing the NPDP certification in 2017:
NPDP Program Expansion in China

PDMA announced a new partnership with the Training Center of the State Administration of Foreign Experts Affairs, P.R.C. (TCSAFEA) to bring the NPDP certification program to China on a local level. This partnership allows candidates in mainland China to apply for and take the NPDP exam through TCSAFEA, instead of submitting an application to PDMA and taking the NPDP exam through Prometric. This means that all candidates located in mainland China will now work with TCSAFEA to become NPDP-certified and will be able take the NPDP exam during any of the scheduled exam windows that TCSAFEA hosts annually. Candidates can apply for the NPDP exam by visiting:

Visit TCSAFEA's website here. Click here to contact.
Phone: 86-10-68948899-50420 or 86-10-68948805  

If you have any questions or concerns, please contact PDMA Headquarters at 800.232.5241 or
Last Chance to Submit Nominations for PDMA's 30th Annual Outstanding Corporate Innovator (OCI) Award!

Nomination deadline is March 20, 2017.
Celebrating its 30th anniversary, the Outstanding Corporate Innovator (OCI) Award is the only innovation award that recognizes companies with sustained (five or more years) success in launching new products or services. The nomination deadline for the 2017 OCI Award is Monday, March 20, 2017! 
Most recently, Xerox Services, BD (Becton, Dickinson and Company), Starbucks and Novozymes joined the ranks of these elite "innovators".

This is a global award and companies from anywhere in the world are eligible. Nominations of other companies and self-nominations are encouraged. 

To submit a nomination, complete this short 5-minute nomination formLearn more about the award and the past recipients. 

Call for Papers: 2017 PDMA Research Forum

PDMA's Annual Research Forum is the premier conference for new product development (NPD) and innovation management research. In addition to cutting edge research, the 2017 Research Forum, taking place November 11-12  in Chicago, IL, will also showcase special events, including:
  • Bridge session examining academic-industry collaborations
  • Special session exploring NPD and innovation management teaching approaches
  • Other special session topics to be announced
Research Forum Theme: Developing and Sharing Innovation Knowledge in a Collaborative Economy

Submission Deadline Sunday, June 4, 2017

Research Forum Co-Chairs : Gina McNally (Saint Xavier University) and Janell Townsend (Oakland University) 

The co-chairs encourage your submissions regarding all aspects of NPD and innovation management to this important forum for intellectual exchange and state-of-the-art research.  A complete list of accepted submission types can  viewed here

For complete details on submission guidelines, important dates and contact information, please visit PDMA's website or click on the button below.

Upcoming PDMA Webcasts
Join PDMA for two free upcoming webcasts in April 2017.

"So, Who Is the Customer?" Hosted on April 11, 2017

Join us for PDMA's upcoming webcast So, Who is the Customer? led by Gerry Katz of Applied Marketing Science.
Date:      April 11, 2017
Time:     2:00 p.m. EDT
Price:     Free 
During this webcast, you will learn new ways to think about who you will need to talk to in order to fully understand customer needs to create a framework to design a formal sample for market research.  Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development.  Click here to learn more about what you will learn, who should attend, and more information about the presenter.

"Building Insanely Great Products" Hosted on April 20, 2017

The PDMA community is also invited to attend the upcoming webcast Building Insanely Great Products led by David Fraden.

Date:      April 20, 2017
Time:     2:00 p.m. EDT
Price:     Free 

During this webcast,  David Fradin will explore  six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and having a product market strategy before product development begins. Click here  to learn more about what you will learn, who should attend, and more information about the presenter.

NPDP Certification
For those with PDMA's  New Product Development Professional (NPDP) Certification , participating in each webcast qualifies for one hour of professional development credits.

March 2017 Book Review
Competing Against Luck  by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. 
Review by Teresa Jurgens-Kowal, PhD, NPDP.
Like many new product development professionals (NPDP), I am a big fan of Clayton Christensen's work. His latest book,  Competing Against Luck , with co-authors Taddy Hall, Karen Dillon and David S. Duncan, does not disappoint. Filled with classic stories of innovation success, the text instructs how to drive business growth from a customer-centric viewpoint.
Call For Papers: Special Issue of JPIM
JPIM Special Issue: "Value Capture in Open Innovation Systems: Value at the Surface"

The purpose of this special issue, "Value Capture in Open Innovation Systems: Value at the Surface" is to spur research on an important gap in the literature on open innovation: The interface of value creation and value capture in open innovation systems.

The aim is to provide insights on open innovation strategies of actors over time resulting in the four basic configurations as outlined above (i.e., studying these four configurations over time through the lens of value creation and value capture).

We encourage manuscripts that go across markets and industries, and take a global perspective. We further welcome diversified methods (qualitative or quantitative, or mixed), including comparative history analysis and case study to enrich our understanding of social innovation in the interconnected world. 

Learn more about the review process timeline and submission process details.
Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter
Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in February 2017! Learn more about NPDP Certification.
  • Jeremiah Dole
  • Yi Ling
  • Venkadesh Narayanan
In This Issue

Advertise with PDMA in 2017
Develop your partnership with PDMA in 2017 by considering our wide array of Year-Round Sponsorship Opportunities.

View the  2017 Partner Program  - a quick reference for all sponsorship opportunities in the coming year!
Let's drive innovation together.  Contact the PDMA Sales Team today.
Update Your PDMA Profile
Update your PDMA profile to continue to receive updates that matter to you most.

Updating your PDMA profile is simple with the steps below.
  • Log into the PDMA website.
  • Under the My Options tab in the upper right-hand corner, select My Profile.
  • Select Edit My Profile.
  • Review and update all fields with the correct information, including Contact Information, Professional Role and Role Function.
Simple as that! Contact with questions.
Click here to watch the clip below.

Refer a Friend to PDMA
Are you a current PDMA member and know someone who would benefit from joining PDMA? 
Participate in the Refer a Friend Campaign  to receive $50 for each new member you recruit. 

Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Minnesota Chapter
March 22, 2017
Free PDMA Minnesota March Networking

Pittsburgh Chapter
March 28, 2017
Panel Discussion: Successful Interaction between Innovation Groups and Product Development Groups

Chicago Chapter
April 7, 2017
Breakfast Club Downtown

Carolinas Chapter
April 21, 2017
Innovate Carolinas 2017

Chicago Chapter
May 5, 2017
Breakfast Club Downtown

Chicago Chapter
May 8, 2017
Evening Program Downtown