PICMG Turns Its Gaze to Asia and Europe
By Justin Moll, Vice President of Marketing
Although PICMG is based in the USA, it truly is a global organization. In fact, the breakdown of membership is fairly evenly distributed across North America, Asia, and Europe.
With all of the current PICMG officers located in the USA, we have made an effort to reach out to our Europe and Asian members. In March, we met with dozens and European and other vendors at Embedded World to address the views, strategic roadmaps, and concerns of our members. Last month, I was privileged to visit members in Taiwan, Japan, and China. My trip included Medical and Design shows in Taiwan and Japan as well as Industrial Automation and Telecom shows in China. The members had excellent ideas to continue to improve and enhance existing specifications. It was also very beneficial to understand the local needs of each market. Stay tuned in the coming months for changes to address those needs.
Other efforts included solidifying a barter agreement with a key embedded trade show supplier in Japan and “evangelizing” both PICMG and our members’ products. There was often true excitement from the potential users in seeing the new
PICMG Overview Brochure
and my pointing to the multiple vendors in their country from the Executive Members list. (This is another benefit of being an Exec Member, we didn’t have space to list everyone, so the Execs are printed on the brochure!)
A key topic during the Asia trip was our Industrial IoT initiative. PICMG has been exploring interest in a specification and have been having open, informal discussions with several members and key contacts at the Industrial IoT Consortium (IoT), Fog Computing, Flexible Factory Project, contacts at Intel and Cisco, and some specialists in IoT security. If you are exploring IoT products, I highly recommend you join the calls, which are open. But note, we are hoping to transition to the new specification phase soon.
If you have any questions on PICMG’s global activities, feel free to contact us at firstname.lastname@example.org