PNA’s H&D – Discover how to build new revenue, get to know Catie Gavenonis and more!

JANUARY 30, 2024

UPCOMING PNA EVENTS

Feb. 6: Build new revenue, deeper community roots and stronger relationships with our Revenue Webinar: The Future of Obituaries

Whether you're looking for new insights into this vital obit category, the tools to build better relationships with funeral homes or information on how to set up self-serve platforms, you'll benefit from attending this webinar hosted by Ron Speechley, vice president of sales at Legacy.com.

Feb. 12: PNA Women in Leadership Roundtable - virtual

Feb. 16: PNA Roundtable for Publishers, Presidents and General Managers - virtual

Feb. 21: Revenue Webinar: How to Get Customers to Sell Themselves - virtual

March 15: Roundtable for Weekly and Small Community Publications - virtual

Explore all upcoming events and training.

PNA MEMBER NEWS

Pittsburgh media partnership

On Jan. 24, PNA President and CEO Bill Cotter and Director of Sales and Strategic Partnerships John Derr attended the “Restoring the Fourth Estate” event to discuss the Next Generation Newsroom that will fill both gaps in local journalism and create career pathways for young journalists to stay in Pittsburgh.

Rep. Robert Freeman honored with Advocate of the Year award

The Pennsylvania NewsMedia Association presented its 2023 Advocate of the Year award Monday to state Rep. Robert L. Freeman (R-Northampton) for his “dedicated leadership and outstanding advocacy for the Pennsylvania news media industry.”

From left, PNA President William M. Cotter, state Rep. Robert L. Freeman, Director of Legislative Affairs Barbara Hough Huesken and former PNA Vice President of Government Affairs Holly Lubart.

Altoona Mirror for the win

Venture into a mid-to-small-size Pennsylvania market and pick up the local newspaper. Don’t be surprised if high school sports reign supreme. Case in point, a newspaper in Altoona is taking the initiative to grow its high school sports coverage to new heights.

From left, Mike Boytim, Scott Franco and Andy Stine

Longtime sports columnist looks back on career

Sunday Patriot-News

PennLive

From left, Kris Petersen and David Jones, photo by Joe Hermitt | [email protected]

Spotlight PA court victory leads to new academic research into Pa. medical marijuana program

Meadville Tribune

After a 15-month legal battle, Spotlight PA in 2022 won access to data showing the reasons why hundreds of thousands of patients qualify for the state’s medical marijuana program.

Penn State professor launches initiative to help remove ‘noise’ from media

Daily Collegian (State College)

Matthew Jordan, Penn State Donald P. Bellisario College of Communications associate professor, head of the Department of Film Production and Media Studies and director of the News Literacy Initiative is on a mission to teach students and citizens how to extract the news from the noise.

PNA Foundation Advertising Contest

Deadline: Wednesday, Jan. 31

Keystone Media Awards – Professional

Deadline: Monday, Feb. 5

What is happening at your news media organization?

Please share the details at [email protected] for a feature in an upcoming edition of Headlines & Deadlines.

IN THE SPOTLIGHT

Catie Gavenonis, legislative counsel

Catie Gavenonis has served as PNA’s legislative counsel since 2019 and loves her work advocating for members before the General Assembly.

When not working or caring for her active and busy 9-year-old twins, Catie loves to paint, run, do barre and yoga, and read. You can find her at any East Coast barrier island beach at any time of year, preferably crabbing or paddleboarding. She’s never met an oyster she didn’t love. Catie and her husband, Jason – who is her college sweetheart – will celebrate their 20th wedding anniversary this summer, a mere nine days after their twins’ 10th birthday.

View Catie’s professional bio here.

Contact Catie at 717-703-3082 or [email protected]

PNA MEMBER RESOURCES

Unlock your revenue potential and dive into the $16 billion political ad boom

Experts project that U.S. political ad spending for the 2024 election cycle will top $16 billion, breaking previous records. PNA has developed sales support tools to help our members earn their share of this budget.

The political category sales sheets highlight the media usage habits of Democratic, Republican and independent voters statewide and in each Pennsylvania DMA.

*Log-in is required to access this resource. If needed, email [email protected] with your name, title and phone number and we will send you your credentials.

The Associated Press seeks student vote entry operators

These are flexible, fully remote, paid positions that require certain skills, equipment and time commitment.

SURVEY OF THE WEEK

Which sections of your newspaper drive the most readership engagement?

Take the survey

PNA JOB BANK

News reporter - Altoona Mirror

Social media content producer - Butler Eagle

Audience development editor - Pittsburgh Post-Gazette

Digital reporter - Lancaster Farming (Ephrata)

Digital production assistant - Lancaster Farming

MANSI MEDIA INSIGHT

MANSI Media has the inside track on all things political advertising

Ad Impact projects the 2023-24 election cycle will see a record $10.2 billion spent on candidates and issue advocacy causes, while some media outlets report spending forecasts as high as $16 billion.

Did you know...

82% of news media consumers trust print in newspapers more than any other source.
68% of political campaign contributors take action as a result of a newspaper ad.
37% of contributors are more likely than the average person to visit a local newspaper website.

Source: AudienceSCAN®