POP-UP GO Brings Experiential Retail
Opportunities to 'The GLASS HOUSE'
at Shape Properties' The Amazing Brentwood
in Burnaby, Vancouver
Digital native and expanding brands now have access to this iconic location starting October 15
TORONTO, ON and BURNABY, BC (September 8, 2021) – pop-up go, a trusted turnkey solution for landlords and short-term space seekers, is pleased to announce its partnership with Shape Properties to secure unique retail concepts for their new pop-up program 'The Glass House' at the newly- redeveloped mixed-use project The Amazing Brentwood in Burnaby, Metro Vancouver. Available as of Friday, October 15, 2021, the project offers approximately 5,000 sq. ft. over two levels of dedicated pop-up space ideal for brand activations, launches, events, and more.
With 2020 filled with quick pivots to account for social distancing and safety measures, this year the retail industry is redefining the in-store environment to create experiences that are gratifying. Pop-ups have been a critical factor in emulsifying this trend and show no sign of slowing down anytime soon. And as many businesses aim to bridge the gap between their online and in person presence, they are looking to build deeper relationships with their customers. Brands are also leveraging pop-ups to test unique or exclusive products. 
“The Vancouver market is full of opportunities to showcase new and emerging brands, but there isn’t anything quite like The Amazing Brentwood,” said Helen Rego, Leasing Manager, Shape Properties. “Connected to the city’s SkyTrain via Brentwood Town Centre Station, the project combines living, entertainment and shopping in a 28-acre central destination; housing world-class retailers such as Nike, Sephora, H&M and more – offering the modern shopper a quintessential shopping experience.”

pop-up go’s Founder and Chief Connector, Linda Farha, said, “We stay dedicated to creating immersive moments by bringing digital-native brands and expanding brands to life in a brick-and-mortar setting. Whether you want to host an art exhibition, showcase a new brand or launch a product or service into the Vancouver market, this is an ideal opportunity for experiential marketing and brand activation events. With our focus on strategy and design, alongside the beautiful location of 'The Glass House' in The Amazing Brentwood, this opportunity is sure to help brands capitalize on the upcoming holiday season.”
'The Glass House' is where luxury meets lifestyle. It is located adjacent to Brentwood Plaza, a new gathering space in the heart of Burnaby that came to life this summer with immersive art and award-winning installations amongst other unique events. The new pop-up location offers an innovative setting to bring unique concepts that provide an array of new and trending shopping experiences and entertainment catering to contemporary audiences. The pop-ups will serve to increase customer engagement, drive new and repeat foot traffic, and offer customers a chance to interact with brands in a truly unique way. With pre-opening marketing programs and social media coverage throughout the tenancy, this is an ideal opportunity for any brand looking to break into the Vancouver market. 
A brainchild of Zenergy Communications, the pop-up go team is a trusted partner to make pop-ups a reality. From designing and planning, to executing and promoting, look to the pop-up go’s convenient online platform and extensive offline services for all your activation needs. Whether for a few days or a few months, pop-up go can help identify the perfect location for your activation and the ideal brand for your vacant space across North America. More information is available at popupgo.com.  
ABOUT Shape Properties 
Shape Properties is a fully integrated Real Estate investment, development and management company leading some of the largest mixed-use, transit-oriented projects in North America. For more information, visit shapeproperties.com

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