December 2022
Best Wishes for a Happy Holiday Season
and a Successful New Year!
Presenting the 2023 PPAMidwest Board of Directors!

Congratulations to Aubrey Weaver with DistributorCentral for being elected
to the 2023 Board of Directors and to Dennis Oglesby with GO2 Partners for electing to complete an additional term and serve as your 2023 PPAMidwest President!
December 14, 2022 Wild Wednesday Webinar: "The 7 Deadly Sins of the Promotional Products Buyer"

When used correctly, promotional products are a powerful advertising and communications tool. Unfortunately, too many buyers don’t understand the medium or how to get the most value for their investment. This presentation is suitable for end user viewing.

Learning Outcomes:
  • Learn how to talk about the power of promotional products
  • Position our medium as an effective problem-solving tool
  • Help your clients understand why working with a professional will improve results

PPAMidwest News
A Great Time was had by all at the PPAMidwest Holiday parties!
Thank you to everyone that attended PPAMidwest's Holiday Parties on either 11/30/22 at Pinstripes or on 12/1/22 at Trainwreck Saloon. What a great time catching up and celebrating the Holiday season with our awesome members!

A special thank you to all that brought items to be donated to Feeding America! Your generosity will go a long way to those in need and is truly appreciated.
More Photos HERE
PPAMidwest PhD Award Recipient Announced at the 2022 Holiday Parties

The PPAMidwest Board of Directors added Education as a focus to our regional association's strategic plan. In an effort to encourage participation and reward active members, the PPAMidwest PhD (Promo Honors Designee) award program was developed.

Annually, one outstanding member will be rewarded with the PhD Award. Throughout the year, points are awarded for activities as detailed on our point structure which you may find here. Each November, the PPAMidwest Board of Directors will review the points standings and determine the recipient, based on the top point earner(s) and a vote, in the event of ties.
And the 2022 Winner is........

Congratulations to our 2022 PPAMidwest PhD award recipient Meredith Wallace with Grapevine Designs! So very well deserved! Also, thank you to our official PhD and incoming President Dennis Oglesby with GO2 Partners for making the presentation!

PPAMidwest will continue to offer exciting and ongoing educational programs and your participation can lead to awesome recognition! Make sure to attend our events and participate in our webinars and activities to earn your points so that you might be our 2023 recipient!
In Memoriam.....PPAMidwest member Arlene Levy Rosengarten

Arlene Levy Rosengarten passed away on September 13th, 2022. Arlene was the beloved mother of Jamie Young (Scott), dear Grandmother of two beautiful grandchildren, Hayden and Berkley, dear daughter of the late Norman and Celia Levy, loving sister of Sandra Levy Krem, dear Aunt to Michelle Krem Perris and her Husband Greg Perris, great Aunt to Grant and Maren Perris, dear Aunt to the late Natalie Gail Krem Trottier, dear Great Aunt to Gabrielle, Spencer and Marissa Trottier and devoted companion to Carl Essen.
She battled with ALS disease for three years with the same grit and will with which she approached all aspects of life. Arlene was an avid artist who loved going to her art classes to learn how to improve. Every day she would carry her easel and canvases up the stairs with along with paints through the school halls. She would encourage her sister Sandy to practice every day on some form of art as a way to improve. Arlene spent her business career in the Advertising Specialty Industry starting in her twenty’s and worked in this industry for 50 years. She not only sold to her customers but became friends with many until the end of her life, doing what she loved.
Arlene was a volunteer in a variety of charitable causes and served others the best she could. Those who she has left behind will remember Arlene’s intellectual curiosity and insatiable desire to learn how to gain knowledge in many subjects. Arlene passed away peacefully and will be dearly missed.
Arlene was buried at Chased Shel Emeth Cemetery on October 3rd, 2022. Memorial contributions may be made to ALS research at or to Stray Rescue where she painted an animal of some kind to be auctioned every year.
Arlene inspired many artists with her passion, curiosity, and tenacity. In honor of her life and battle with ALS, Selkirk Auctioneers & Appraisers is hosting a show to raise awareness for ALS entitled, Arlene Creates. The show, Arlene Creates, will be held Friday, December 9 from 5:00 pm- 8:00 pm at Selkirk's location 555 Washington Avenue, Saint Louis, MO.
De'joneiro Jones, artist and curator of the show, and Bryan Laughlin, Executive Director at Selkirk Auctioneers & Appraisers discussed Arlene's impact on their lives and why they put the show together on a recent podcast which may be accessed at You may also find details about the show and Arlene at
ASB Hosts Virtual Award Ceremony Honoring Sales Associates, Home Office, and Suppliers
Glenwood, MN – American Solutions for Business held their third annual virtual award ceremony, recognizing all winners in one evening of celebration.
This year, 26 award categories were featured across the board, honoring hundreds of recipients. ASB introduced three new awards: The ACES Ambassador Award for Sales Associates, and the Strategic Partner and Top Importer awards for suppliers. ASB Founder, Larry Zavadil, ASB President, Justin Zavadil and ASB VP of Vendor Relations, Marketing & Events, Dana Zezzo, hosted the ceremony run of show and presented awards to the winners in an online experience, followed by a virtual social hour.
“Combining the awards this year allowed us the opportunity to celebrate on a greater scale,” explained Zezzo. “Getting to celebrate with our ASB family AND our Patriot-level vendors is an opportunity we don’t’ get often. Congratulations to all the winners!”
Some additional categories were Top Vendors, The Horizon Award for Vendors, Top Importer, American Eagle and GPO Excellence Award. A watch party, as well as an interactive social hour following the ceremony, added a fun conclusion to the evening festivities.
“It’s truly remarkable the heights that our ASB family and vendor partners reach each year!” expressed Larry Zavadil. “We get to celebrate the hard work these individuals and groups exhibit daily, and we look forward to continuing it for years to come.”
Calling all PPAMidwest Suppliers....It's Time to Submit Your
Coupons for the 2023 Regional Coupon Book!

As a supplier in our industry, you are invited to participate in two separate Regional Association Digital Coupon programs for 2023. These are no-charge opportunities for you to gain exposure and earn more business from thousands of distributors across the country through our separate partnerships with ZOOMcatalog and PromoHunt.
To participate, please click on each logo below and follow the instructions given by each program.
Submission Deadline for both has been extended to December 9th
Industry News
Pantone Color of the Year
PPAI Media
The PANTONE Color Of The Year 2023 Is...
Pantone’s 2023 Color of the Year is Viva Magenta (PANTONE 18-1750), a “brave and fearless” new animated red “expressive of a new signal of strength” as a growing digital world emerges from the COVID-19 pandemic, the company recently announced.

“In this age of technology, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Eiseman says, “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

4 Steps to Setting and Achieving Your Goals in 2023
Terry Rice  Entrepreneur Staff Founder of Terry Rice Consulting

Avoid confusion, focus on impact and increase your revenue with this simple four step process.
You may have heard the phrase "A goal without a plan is just a wish." And while that may be directionally true, it doesn't provide any pointers on how to actually create and take action on your goals.

We're going to solve that problem now. And if you follow these steps you'll be able to create - and achieve - meaningful goals that allow you to live in the vision you have for yourself and your business.

This article will breakdown:
  • How to determine the most important goals you can take to grow your business
  • The measurable steps you should take to achieve those goals.
  • How to plan your workday and avoid distractions

Promo Pros Weigh in on Independent Contractor Status
PPB Newslink
Promo Pros Share Why Being An Independent Contractor Matters
The Department of Labor’s proposed guidance on identifying who is an employee or an independent contractor under the Fair Labor Standards Act (FLSA) is raising concerns in the promotional products industry. PPAI has pushed back on the proposal, taking the industry’s concern to the federal government that the changes would make it extremely difficult for thousands of entrepreneurs in the promo industry to maintain their status.

The Promo Response

PPAI has been watching changes to independent contractor classifications for some time and working collaboratively with industry representatives in the Association’s Government Relations Advisory Council. Earlier this month, it shared the industry’s concerns with the U.S. Small Business Administration during a roundtable discussion on the issue.