January 2019
PPAMidwest Wishes You A Very Happy New Year!

As the New Year begins, we are filled with hope and new expectations for 2019. PPAMidwest is thankful for all the support we have received from each of you in 2018 and look forward to working alongside all of you this year. 
As the new year begins, so do our membership renewals. Memberships renew every year on January 1 and last for the entire calendar year. You should have received an email with a membership renewal notification in December. If you have not already done so, please click  here  to renew for 2019.  
Our 2019 Coupon Book is now available!  

As a reminder, the coupon book is only available to our members (hint, hint.... renew membership now ). 

PPAMidwest News

J.Charles Announces appointment of Patrick Eppert as Midwest Key Account Manager

Erlanger, Kentucky - Victor Macchia, Vice President of Sales & Marketing of Kentucky based supplier J.Charles, today was pleased to announce that industry veteran Patrick Eppert will assume the role as the company’s Midwest Key Account Manager, effective December 17, 2018. Eppert brings over 20-years of Promotional Products industry experience to this position. Macchia states, “We’re very excited to have Patrick join our team. Patrick’s solid background in recognition and high-end gifting will be a real plus for our distributor partners.” Eppert stated, “I am excited to be a part of the J.Charles family, and to represent a company that clearly focuses on quality, innovation & design, and superior customer service.” Eppert will represent sales and marketing efforts for J. Charles in the states of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, and Wisconsin.
About the company
Headquartered in Erlanger, Kentucky, J. Charles has been recognized as one of the Top 10 leading suppliers of award and recognition in the industry, making selling recognition Beautifully Simple. For more information visit www.jcharles.com

IMAGEN Brands and Hey Buddy™ Bear Donates to Charity

Mason, OH – IMAGEN Brands, parent company of Crown and Vitronic, is giving back in a unique way, with a teddy bear. Many in the industry know one of its most respected leaders, the late Francis “Fran” Ford, Jr., CAS and his memorable greeting, “Hey, Buddy!” In remembrance of this industry icon, Hey Buddy™ Bear was born. This adorable, fun loving teddy bear was designed with hearts on its paws, a “Hey Buddy™” imprinted t-shirt, and comes with a hang tag with an image of Fran and a special heartfelt message. With every bear sold, IMAGEN Brands will donate towards the Promotional Products Education Foundation (PPEF). Hey Buddy™ Bear will make his grand debut at the 2019 ASI Shows and PPAI Expo.
“Hey Buddy™ Bear was inspired by a very special friend, Fran Ford. He is someone that has touched so many of us. He gave you that Teddy Bear feeling of being your best friend, someone you could always talk to, and gave you that warm comfort as you traveled through life,” explains Paul Lage, president of IMAGEN Brands.  “We all seem to get more than we ever gave. That’s why we are donating some of the proceeds back to the Promotional Products Education Foundations (PPEF) to help others in need. We hope Hey Buddy™ Bear touches others who may have a Fran Ford person in their lives.”
Wild Wednesday Webinars - Lunch and Learn at your desk!
“Developing A Sound Marketing Plan, Your Roadmap to Success”
Wed, January 30, 2019 11:30 AM - 12:30 PM CST

This webinar will help you uncover your REAL potential with your business. Roughly 3% of business owners and salespeople in the promotions industry have a “written” marketing plan – astounding! Which just proves how reactive our industry really is. How can you be truly successful, how can you grow, how can you be most profitable without a plan? Agreed, you may get lucky – for a while, but is it sustainable? This webinar will spell out a number of steps that will help align your goals in a way that you WILL see ultimate success; I will share a few case histories to prove it. This one you won’t want to miss.” 

Attendees will learn:
* Breaking down your business
* Establishing a vertical market structure to identify the strengths & weaknesses within your client base
* Determining the classification levels of clients so you know the best clients and best markets to attack
* Learn the metrics behind developing a sound marketing budget and how to allocate those funds properly throughout the year 
Industry News
PPAMidwest members are invited to stop in at the Regional Lounge to take a break or recharge...... ....
Individuals must work for a company that is a current PPAMidwest member.
Not sure of your membership status? Email admin@ppam.org
7 Ways to Generate Publicity Without Spending a Cent
Brian Jones  Founder of Nuts and Bolts PR Entrepreneur

There are many ways to draw attention without paying for an ad.

Positive publicity is a powerful tool when operated correctly. That’s what I call public relations -- positive publicity. The term “PR” is so boring and antiquated. Many people don’t realize how powerful it is because they don’t seem to understand how it works.
What I’m about to say flies in the face of what public relations insiders want entrepreneurs and business owners to think: PR is not rocket science, and you don’t need a marketing degree to understand how to do it yourself -- and be successful at it.