January 2021
PPAMidwest Wishes You A Very Happy New Year!
As the New Year begins, we are filled with hope and new expectations for 2021.
PPAMidwest is thankful for all the support we have received from each of you in 2020 and look forward to working alongside all of you this year. 
As the new year begins, so do our membership renewals. Memberships renew every year on January 1 and last for the entire calendar year. You should have received an email with a membership renewal notification in December. If you have not already done so, please click here to renew for 2021.
January 19, 2020 Tuesday Learning Lab: "Power of the Inbox"
This presentation will take you step-by-step through the keys to effective email marketing - from revealing how to use content to support your sales efforts, to insider tips and techniques and the design elements that work (and those that don't)!

January 27, 2021 Wild Wednesday Webinar: “Industry Trends & ROI on using Promotional Products”
Join Tim Andrews, President and CEO of ASI as he provides his insights into what 2021 may look like for our industry. Using data collected from ESP, he will share how industry search has been shifting over the past couple of months, what product categories are warming back up and what the industry’s largest services company is predicting for the turnaround of the promotional products industry.

Register Today for our upcoming sessions:
Virtual Lunch & Learn featuring Webb Company and MW Reps
Thursday, February 11, 2021 at 11am

Exciting things are happening at Webb Company - HPG!
Please join us for a fun and interactive WEBBinar with Webb Company. Participants that register by February 1, 2021 will receive a box of goodies to open and go through together during the session.....how fun! All we need is your ship to address to send you your goodies which you will be asked to provide on your registration form.
Virtual Lunch & Learn featuring Beacon, Hub Pen and MW Reps
Thursday, February 18, 2021 at 11am

Please join Melissa Bettua and Sharon Schiffelhuber of Beacon/Hub Pen and Jen Kruger and Bryan Mercer of MW Reps to learn all about their new items for 2021.
During this session you will also learn how to prepare a custom catalog with your end user's logo in minutes. Details and registration
----------------------------------------------------------------------------------------------------------------Virtual Lunch & Learn featuring American Ad Bag
Thursday, February 25, 2021 at 11am

Details and registration coming soon!
PPAMidwest News
PPAI Hall Of Famer and PPAMidwest member Bill Vernon, CAS

William F. (Bill) Vernon, CAS, former chairman and CEO of Newton, Iowa-based distributor The Vernon Company, passed away on December 3. He was 89.

Vernon began his career at The Vernon Company in 1956 after serving in the United States Army and over the next 64 years was highly engaged in building the multi-generation family business across North America.

His involvement in the promotional products industry was extensive. In the late 1960s, he served on the board of directors for Specialty Advertising Association International (SAAI), now PPAI, and was chair in 1971-72. In 1986, he was honored with induction into the SAAI Hall of Fame. A year later, he was recognized by Counselor Magazine as its Person of the Year and in 2002 the company was awarded the magazine’s Family Business Award. In 2013, Vernon received the Marvin Spike Lifetime Achievement Award from the Advertising Specialty Institute (ASI).

Beyond his industry activities, Vernon was involved in numerous professional, civic and government organizations throughout his lifetime. He served as a civilian aide to Secretary of the Army for the State of Iowa, the founding chair of the Iowa Games and served as chair of Iowa Association of Business and Industry. He served as chair of The Des Moines Civic Center and was the co-founder and past chair of Progress Industries in Newton, Iowa. Vernon was also past chair of the Iowa Young Presidents’ Organization and served as an international director. Vernon was awarded the Department of U.S. Army’s “Outstanding Civilian Service Medal” and the Chairman Emeritus Founders Award from Iowa Governor Terry Branstad for planning and executing the first Iowa Games. In 2002, The Vernon Company was recognized under the Century Businesses of Iowa Program. In 2011, Vernon was inducted into The Hall of Fame at Lake Forest Academy in Lake Forest, Illinois, where he served as a Lifetime Trustee, and in 2012 he was inducted into the Iowa Volunteer Hall of Fame by Governor Branstad and Lt. Governor Kim Reynolds.

Vernon is survived by his wife Marilyn, their four children (Rick, Chris, Cameron and Stephanie) and six grandchildren. One of his greatest legacies was having all of his children serve in the family’s fourth-generation business. Chris Vernon serves as the company’s CEO, Stephanie Vernon-Critchfield is both a vice-president and the national sales manager, while Rick and Cameron Vernon are company vice-presidents and senior account managers.

A private family graveside service was held in Newton, Iowa, and a celebration of life will be planned next summer in Iowa. Memorials may be made to the Progress Industry Foundation or to the Promotional Products Education Foundation.
PPAMidwest Members......
Are you taking advantage of your Member Benefits?
Did You Miss Some of our Informative Webinars and Want to Catch Up?
As a PPAMidwest member, you have access to these webinars that may be watched when it is convenient for you. By watching a recording you can still earn CAS/MAS credit. 

The webinars may be found HERE on the PPAMidwest website. Please make sure that you are logged in at www.ppam.org with your email address and password as this is a PPAMidwest Member Only benefit. Don't know your password? Reset it at any time on the main page to the right of the Log In button.

All caught up with our webinars and looking for more? PPAI also offers monthly webinars that may be found HERE.
Industry News
January 11-14, 2021 - Virtual Show At Your Desk
Expo Reimagined
Have you registering to attend this live, virtual trade show, the likes of which only the creative minds of The PPAI Expo can deliver? If not, there is still time by visiting: PPAI Expo Direct-2-You

During the week there will be opportunities to:
  • Join other industry professionals in our very own PPAMidwest networking lounge
  • Hear inspirational and informative speakers and interviews
  • Enjoy special events as well as delightful pop-ups and other surprises
  • Navigate a show floor on a scale only The PPAI Expo producers can deliver

Launch your individual 2021 successes at PPAI Expo Direct-2-You. Join us all four days at this distinctly different promotional products show, January 11-14, 2021.

How to Ease Work-From-Home Guilt
Elizabeth Pearson  Entrepreneur Leadership Network Contributor Founder, Elizabeth Pearson Executive Coaching

Overcompensating for working in sweats by working all hours of the day and night? Here's how to use your newfound flexibility and erase your work-from-home (WFH) guilt.

It’s probably no surprise that 88% of organizations have encouraged or required their employees to work from home due to the pandemic. Unexpectedly, working from home can trigger feelings of guilt. Work-from-home guilt spirals some employees’ emotions into negative feelings about themselves, even causing some to doubt their performance.

COVID has blurred the lines between our personal and professional lives, causing the two worlds to collide daily, resulting in friction from competing demands: homeschooling, parenting, working, spending time with family, with one’s significant other, and caring for one’s self. Read More
PPAI Media
PPB Newslink - 1/5/21
RAC Announces 2021 Directors and Officers

The Regional Association Council (RAC) has announced its 2021 executive officers and new board members. New officers serve one-year terms while board members’ terms are for two years. Their terms began this month.

RAC’s 2021 leadership lineup includes:

  • President – Rena Ashfeld, CAS
  • Vice President – Brian Deissroth, CAS
  • Treasurer – Tom Clouser, MAS
  • Secretary – Michelle Sherwin, CAS
  • Immediate-Past President – Harold Wood
  • RAC Delegate to the PPAI Board – Lindsey Davis, MAS

Newly elected board members for 2021 includes:

  • Steven Lazarus, MAS, representing District 2
  • Kara Keister, MBA, representing District 5
  • Meredith Wallace, MAS, representing District 4
  • Sam Brown, MAS, representing District 5

Continuing their service to the RAC Board are:

  • Josh Pospisil, representing District 4
  • Lori Bolton-Herman, representing District 5

RAC is a standing committee of PPAI with a mission to enhance the success of the industry’s 27 regional associations through representation, advocacy and communication. All participating regional associations are members of the Regional Association Council and are represented by their individually appointed RAC delegates who communicate to the RAC board, and attend delegate assemblies as scheduled as well and the annual Leadership Development Workshop.