American Solutions for Business Announces Official Rebrand



Glenwood, MN - American Solutions for Business recently announced its official rebrand, marking a strategic evolution in the company’s identity while honoring its long-standing legacy.

At the company’s national sales conference in Louisville, KY, ASB announced the direction of their new rebrand, providing attendees with the assets in real time and giving access to the new logo, color palette and typeface. Additionally, ASB will serve as the primary external brand expression. The full company name remains in secondary logo variations to maintain recognition and reinforce the company’s history and credibility.

“This change has been a deliberate and thoughtful process, and we couldn’t be more excited to welcome the next chapter in our identity,” shared Justin Zavadil, President of ASB. “Who we are hasn’t changed. But as we evolve, our ability to transcend across markets and borders has never been more important, and this rebrand empowers and positions us to do that.”

This launch marks the beginning of a phased rollout across all platforms, locations, and branded materials, beginning digitally and expanding to larger and physical implementation throughout the coming months.

“It’s important we made this announcement in-person, so we can ensure clear communication, understanding and commitment to the transition,” explained Taylor Borst, VP of Vendor Relations, Marketing, and Events. “The rebrand belongs to all of us. Through the creative process, we surveyed all 1,300+ of our team members and relied on input from our advisory boards and leaders along the way. Our salespeople, home office and field employees all played a role in the development of our new logo, and this is something we get to celebrate together.”

For 45 years, American Solutions for Business has built its reputation on relationships, integrity, and innovative solutions. The transition reflects ASB’s continued growth, modern positioning, and commitment to presenting a string, unified brand across all platforms.

Fully Promoted Hosts 2026 Annual Summit

Ft. Worth, TX - Fully Promoted brought over 200 franchise owners, vendor partners and senior leaders together for its 2026 Annual Summit, themed “Raising the Bar,” from March 9-11 in Fort Worth, Texas.

“This year’s Summit was about evolution,” says Andrew Titus, president of Fully Promoted. “Over the past three years, we’ve strengthened our marketing tools, expanded education and training and enhanced our sales resources. Now it’s time to implement at a higher level. ‘Raising the Bar’ means refining our processes, strengthening operations and delivering a premium experience that truly differentiates Fully Promoted in the marketplace.”

The educational event concluded with an awards dinner and ceremony recognizing franchise owners who exemplify leadership, performance and commitment to excellence.”

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ETS Express and PCNA Selected as the Exclusive Providers of Stanley 1913 Products to the Industry

New Kensington, PA - PCNA and its independent subsidiary ETS Express have been named the exclusive suppliers of Stanley 1913 products to the promotional products industry in the U.S. and Canada.

Moving forward, PCNA and ETS Express will be the only official providers of new products from the retail lifestyle brand to the promo market. In turn, Stanley 1913 is committed to releasing new product styles for distributor customers.

PCNA first partnered with Stanley 1913 three years ago. “As one of the most sought-after and reputable brands, we are honored to exclusively partner with Stanley 1913,” says Neil Ringel, CEO of PCNA. “Our relationship began in 2023, and through close collaboration we’ve built the trust, infrastructure and operational alignment needed to support Stanley 1913’s continued success in the promotional products industry. This partnership reinforces our commitment to strong retail brand relationships and our role as the premier destination for on-trend promotional products.”

PCNA currently offers drinkware and coolers from Stanley 1913 to North American customers, with plans to continue expanding the product line. ETS Express will begin carrying Stanley 1913 items for the first time this month.

“PCNA has consistently demonstrated category leadership, operational excellence and a deep understanding of how our brand shows up in the promotional products industry,” says Connor Crail, national sales director at Stanley 1913. “As demand for our products has grown, PCNA has proven to be a dependable partner with the scale, inventory and quality decoration capabilities necessary for meeting our consumers’ needs. We’re excited to deepen this partnership and make PCNA and ETS Express our trusted suppliers in the promotional products channel.”

Stop Chasing New Customers. Here's How to Keep the Ones You Already Won

Chris Flood • Entrepreneur Leadership Network Contributor • Senior VP & CRO of Verizon Business

Small businesses are always looking for ways to reduce friction for existing customers. AI-powered automation can help.

Small businesses (SMB) have long struggled to acquire customers. To compete with larger enterprises, SMBs have had to make do with fewer resources than their large enterprise counterparts.

But in recent years, new tools like social media, AI and digital advertising have shifted the landscape, giving small and midsize businesses more opportunities and an ability to catch the attention of new customers.



As acquiring new customers finally became less of a struggle, a new challenge emerged: What could businesses do to retain their current customers while also earning their loyalty? The answer: Delivering excellent customer experiences and building relationships over time. This demands serious effort. This is why SMBs should emphasize retaining their customers.



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