ASB Raises $11,000 for The Squamish Lil'wat Cultural Centre

Glenwood, MN - ASB raised $11,000 for the Squamish Lil’wat Cultural Centre (SLCC) during the 2026 ASB Summit in Whistler, Canada. The Squamish and Lil’wat Nations have coexisted as neighbors for generations and built the SLCC to share their cultural knowledge and inspire greater understanding. ASB was honored to support the Centre and grateful for the opportunity to visit during the 2026 ASB Summit event. These efforts and donations were made possible by the generosity of Summit attendees and the entire ASB family.

In the weeks leading up to the event, attendees and supporters had the opportunity to purchase $25 decals. Each personalized decal featured the donor’s name and was displayed throughout the Summit event space. Donors also received a commemorative T-shirt as a thank-you for their contribution. Unique to this year’s Summit, the T-shirt artwork was designed by an Indigenous artist from the Squamish Nation.

The closing social was held at the SLCC, giving Summit attendees the opportunity to experience a processional led by four members of the Squamish and Lil’wat Nations, followed by tours of the Centre and the presentation of the $11,000 check.

“Thank you so much for the generosity in support of our Indigenous Youth Ambassador Program,” shared Redman, Cultural Ambassador. “This immersive experience teaches the foundation of business, providing a safe space for students to gain confidence, skills, and work experience. This donation will go directly toward our program and the students it supports.”



This charitable tradition has become a meaningful part of ASB’s Summit event. ASB remains committed to ensuring each gathering not only fosters professional growth and connection, but also creates a lasting and meaningful impact on the host community.

SanMar Appoints Pat Noonan to Newly Created Role of Chief Operating Officer

Issaquah, WA - SanMar has created a new chief operating officer position and has tapped 19-year company vet Pat Noonan to fill the role.

Noonan has served as chief product officer since 2017. His focus on customer satisfaction, innovation and quality has shaped successful brand launches, SanMar said. Noonan also played a key part in the company’s acquisition of BELLA+CANVAS earlier this year.

The new role reflects the scale of SanMar’s ongoing investment in the infrastructure that supports its customers and industry partners. Over the past several years, SanMar has expanded its product catalog and grown its brand portfolio to more than 30 brands, announced expansion plans for automated distribution and accelerated investment in the technology platforms distributors and decorators rely on every day. 

“This is a natural next step in strengthening our executive team, and it reflects the trust we have in Pat’s leadership,” said Jeremy Lott, SanMar president and CEO. “Bringing these functions under one leader will make it easier for these teams to work together, move quickly and support our customers and each other well.”

In his new role, Noonan will continue to lead product organization and will also oversee IT, distribution and enterprise resource planning. “Throughout my career, I’ve believed that leadership starts with service,” Noonan said. “I’m honored to step into this new role and help connect the people, processes and ideas that make a difference for our customers. The opportunity ahead of us is exciting. I’m fortunate to work alongside a dedicated team that’s committed to supporting small businesses and making a positive impact every day.”

Boundless Names New Leaders of DTC, E-Commerce & Print Divisions

Austin, TX - Boundless has announced the addition of both David Maier as vice president and head of DTC and e-commerce and Michael O’Neal as senior vice president and GM of Boundless’ print division.

Maier previously served as senior director of e-commerce and omni-channel retail development for Major League Soccer. Earlier in his career, he held marketing and e-commerce leadership roles with consumer brands, including General Mills, Newell Brands and Revlon.

O’Neal brings more than 16 years of industry experience in commercial print strategy, sales and operations. Most recently, he helped spearhead BAMKO’s expansion into commercial print, serving as vice president of managed services.

“We’ve assembled an exceptional team of people and partners, and we continue to see tremendous opportunity to expand the ways we help brands reach their audiences as a full-service agency partner,” says Aaron Hamer, CEO of Boundless. “David and Michael each bring deep expertise in areas that are increasingly important to our clients. Their leadership will help us accelerate our strategy while creating new opportunities across our business.”

Logomark Promotes Clive Goldbert to CEO

Tustin, CA - Logomark has announced the promotion of Clive Goldberg to CEO, effective immediately. Former CEO Trevor Gnesin, who founded Logomark in 1992, will remain with the company through the end of the year and continue to serve as a member of the board and consultant to the California-based supplier.

“I am honored to step into the role of CEO of Logomark and grateful for the trust placed in me by our ownership team and employees,” Goldberg says. “Trevor Gnesin has built a strong foundation for the company, and I want to thank him for his leadership and contributions over the years. As we begin this next chapter, I remain committed to driving growth, strengthening our customer relationships, supporting our talented team and continuing to deliver the innovation and service that have defined Logomark’s success.”

Gnesin’s decision to step down from the role of CEO comes in the same year as a majority stake of the supplier was acquired by Forge52 Capital Partners, a New York-based private equity firm. An operating partner of Forge52, Bob Herzog was brought on as executive chairman within Logomark’s leadership team. The firm’s capital is expected to help the supplier to accelerate growth through its next era.

Any growth, however, is owed to the foundation built by Gnesin, who says that this industry was the right fit for what he and his initially small firm wanted to build years back.

“When I founded Logomark in 1992, I never imagined the incredible journey that would lay ahead,” Gnesin says. “What began as an entrepreneurial venture grew into a company recognized for innovation, design, service and leadership. I am immensely proud of what we have built together and deeply grateful to our employees, distributor partners and industry colleagues who helped make that success possible.



“After more than three decades, countless milestones and many rewarding relationships, the time feels right to step aside and begin a new chapter. While I am retiring from my day-to-day role, I leave with tremendous confidence in the future of Logomark and its leadership team, knowing the company is well-positioned to continue setting the standard for excellence for years to come. It has been the honor of a lifetime. I am excited to see Clive step into the CEO role and lead Logomark into its next chapter of growth.”

Changing How We Measure Value

Danny Rosin, CAS • PPAI Media • PPAI Board Chair

The PPAI Board Chair shows why the impact of branded merch often goes beyond what is quantifiable – and explains why we must work to measure its intangible value.

What if one of the biggest opportunities facing the branded merchandise industry isn’t a new product, emerging technology, greater diversity or “youthification”? What if it’s our vocabulary?

For decades, we’ve measured success using familiar metrics: cost per unit, budget, margin, impressions and CPM. Those numbers matter. They help us manage programs, demonstrate efficiency and make informed business decisions. But they rarely capture the full value of what we create.

Maybe CPM shouldn’t only mean cost per thousand impressions. In our industry, perhaps it could also mean Cost Per Moment: the investment required to create an experience someone genuinely remembers.

When branded merchandise is done well, we don’t simply distribute products. We influence how people feel, connect, remember, belong and take action. We welcome someone on their first day of work. We recognize an achievement, inspire a donor, strengthen a community or turn a customer into a lifelong advocate.

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