FOR IMMEDIATE RELEASE

GALA RELEASES NEW EDITION OF 
GLOBAL ADVERTISING LAW BOOK
Second edition adds coverage for a dozen more countries, 
including UAE & Hong Kong

February 6, 2019, New York - The Global Advertising Lawyers Alliance ("GALA") announced today that it has just released
 the second edition of  Advertising Law: A Global Legal Perspective.   The book provides an overview of the laws governing advertising and marketing in more than 65 countries, from Argentina to Zimbabwe. The book - which is more than 1,000 pages long - is in two volumes.  
 
In addition to updating the existing chapters, the second edition covers a dozen additional countries, including Bulgaria, Cyprus, the Dutch Caribbean, Egypt, Guatemala, Honduras, Hong Kong, Paraguay, Romania, Serbia, Slovakia, and the United Arab Emirates.
 
 "We are very pleased to publish the definitive guide to advertising law around the world," said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA's Chairman. "We hope that this book becomes an invaluable resource to marketers as they market to consumers globally." 
 
Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
 
The report is available for purchase on Amazon.com and is also available directly from the Global Advertising Lawyers Alliance ( www.galalaw.com ).  

ABOUT GALA
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
For More Information Contact: 

Stacy Bess

Global Advertising Lawyers Alliance (GALA)

+1 212 705 4895

sbess@galalaw.com