Joe Corbe, President and Chief Executive Officer of 1631 Digital stated, "We are proud that our work on behalf of the NAB has been recognized as among the best advocacy campaigns of the year. We are committed to the highest impact strategies we can bring to the table for the NAB as well as the many other organizations and campaigns that we work with each year.
Richard Nordin, our Senior Vice President and leader of our advocacy team was an integral part of the thoughtful direction, digital tactics and strategy that went into the NAB campaign."
Rickie Roberts, Chief Operating Officer at 1631 Digital, added "we are very proud of our entire team that supported the NAB Campaign. Overall, the campaign that was launched in less than 24 hours that we were pleased that we drove over 30,000 emails, comments and direct contact to council members voicing opposition to the DC Ad TAX on behalf of our client, NAB. The Ad Tax was removed from the 2021 Washington, DC budget. This was a major win for all DC related advertisers and by removing a 3% advertising tax on the business of advertising on television, radio, print, outdoor and digital outlets in the District of Columbia thereby saving the DC Ad community millions of dollars in earnings."
1631 Digital targeted the right people, at the right time, with the right message and the right strategy. NAB won their issue and with 1631 Digital's help defeated the Ad Tax.
2021 Winners will be announced on May 11, 2021
At 1631 Digital, we believe that we can target anyone, anywhere on the Web, On Social, with Native, with Video and on TV.
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