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As of Jan. 1, Civil Air Patrol's Recruiting and Retention responsibilities have changed slightly for better alignment. The recruiting function is now part of the Marketing and Strategic Communications (MAC) group.
Folding the recruiting function into the broader marketing effort makes sense, since a large part of the marketing effort involves developing key messaging designed to help attract people to CAP. MAC has already developed recruiting advertising campaigns, open house material, new recruiting brochures, and more to support recruiting efforts in the field, which makes this move a natural fit.
Expansion of recruiting and training opportunities is already underway with the MAC team. New MAC specialty track content (to replace public affairs) is being beta-tested, which includes coursework that will be extremely helpful to local recruiting officers. More details will be forthcoming as the new CAPR 150-1 Marketing Program regulation is rolled out later this year.
All members who were previously director of recruiting and retentions had their duty positions removed with today, Jan. 3, as an end date. They were then immediately assigned to the new director of recruiting position with a start date of Jan. 3. That way, there’s a clear delineation between the old duty and the new duty reporting through MAC.
There's always been a strong correlation between good leadership and member retention. When members feel valued, are being productive, are advancing their skills, and are enjoying the CAP experience as a fulfilling and worthwhile way to volunteer their time and talent, they remain engaged.
For now, there's no significant change other than the recruiting function now being part of the MAC organization.
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