Are you ready to help shape the next generation of PR professionals? Applications are now open for the 2022 Young Professionals (YoPro) Mentorship Program!

Skilled mentors and recent or soon-to-be college graduates will be individually paired for a seven-month mentorship and gain access to Orange County’s top thought leaders.

   •   Expand your network with OC’s leading PR professionals

   •   Access to exclusive industry roundtables, mixers and webinars

   •   Share your stories of success and help pave the path for incoming pros

   •   Receive one-on-one mentoring

   •   Tailored career development

   •   Transform your life and career with lifelong relationships

   •   Exclusive career training through YoPro webinars, workshops and mixers

The program will run from April until October. During this time, you will be able to meet with your mentor via Zoom, phone call or in-person for a required two hours per month.

Sign up today to expand your network and help influence the future of PR through the YoPro Mentorship Program!

Are you an experienced PR pro with more than 5 years of experience managing public relations and communications campaigns? Have you earned your APR and are a whiz at RPIE: Research, Planning, Implementation and Evaluation?

Lend a hand and support our chapter as an awards judge for the PR Association of Louisiana’s Torché Awards.

Judging takes place in May 2022 and can be done on your schedule. The process is simple and only takes a short amount of time but your service helps ensure our chapter can successfully deliver high-quality judging to our matched chapter.

Click below to email us to learn how to help with this year’s award judging.

California State University, Fullerton’s PRSSA Chapter will be hosting the regional PRSSA Western District Conference, a two-day virtual event from April 8th & 9th, 2022.

The conference will spotlight how Diversity, Equity, & Inclusion has a critical role in the industry. From panels, workshops, and a keynote session, to open networking and a Leadership Summit, they have an incredible lineup of speakers and professionals prepared to share their expertise and knowledge.

With programming designed for both students and professionals, the CSUF PRSSA would like to extend a special invitation to OCPRSA members to attend.

This year’s theme is “The Future of Corporate Activism." This program and discussion will review 2022 Global Communication Report research on preparing PR departments and professionals to engage with activists, nonprofits and other external influencers.

Featuring corporate leaders from companies that are actively engaged in communicating about and supporting social justice issues:

Moderated by Willow Bay, dean of the USC Annenberg School for Communication and Journalism. And Fred Cook, director of the USC Annenberg Center for Public Relations and chairman emeritus at Golin, will host.

The online discussion will begin at 6 p.m., followed by a Q&A session.

Zoom information to be provided after registration.

How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. Through actions and words, many companies are also clarifying their firm beliefs that this horrific situation must end.

With 2022 in full swing, it’s the perfect time to join an OCPRSA committee! From event planning to advocacy and inclusion, there’s something for everyone. Your help is so appreciated — thank you!

A: I currently work as a strategic communicator for Water Systems Consulting (WSC), a unique consulting firm that provides engineering and communication services to municipal and private clients in the water industry throughout California and the Pacific Northwest. I manage projects that include branding, strategic goal setting, event planning, community outreach, media relations, and more! I became involved in OCPRSA years ago when I worked in education; as a new public relations professional, it provided invaluable training, networking and opened my eyes to various career possibilities.

A: I love data and always looking for more data-driven, strategic ways to legitimize my work and the public relations profession. I didn't learn too much about ROI and KPIs while earning my degrees and I knew the program would be a great learning and professional development experience. The process surprised me in so many ways; I was not expecting the community spirit of the study group and the other APR professionals!

A: Don't put yourself or "public relations" in a box; there are so many ways to bring public relations practices to integrated communication strategies. Even though my current title doesn't include PR, my background is a big selling point for our clients and the skills I've learned in the industry—and through earning my APR—benefit their projects.

Thank you to our sponsors and individual supporters during this challenging time. With warm gratitude to: