PRToolFinder’s Final 2025 “Observer” Newsletter

Volume 2, issue 4 (Quarterly) December 2025

The industry's only tool database

100% focused on Public Relations Tools

🌟 ICYMI🌟

You no longer have to register to access the free tier!

Just visit www.prtoolfinder.com and dive right in

Early Happy New Year! What a year huh?

At the end of last year, PRToolFinder embraced the freemium model and we set about redesigning the site to make accessible a free tier so you could discover all the PR tools that can help grow your business (beyond just asking our friends, which is fine but...)

Don't miss out on all the other innovative tools that might be an even better fit (and save you $$)! In June, we made it free to find ‘em!

In the summer we submitted an application to the Stevie Awards. The Stevie Awards are a global competition that honors the achievements and positive contributions of organizations and working professionals. And we waited.

In November, PRToolFinder won a Bronze Stevie® in the category of Product Innovation! It’s kind of a big deal for a young startup and a welcome confirmation that we’re doing something new, different and valuable!

We’ll start next year with a user-requested capability that I think you’ll find useful! We’ll preview that at the end of this newsletter! For now I'd like to simply say THANK YOU for all of your support, suggestions, and encouragement this year!

What's new in PRToolFinder?

Tools Added to the database:

AI– Text to Image Generators:

· Microsoft CoPilot

AI – Text to Video Generators:

· Adobe Premier Pro+Adobe Firefly Video

· Canva AI Video

· Descript

· KapwingAI

· Pika Labs

· Runway AI

· Vizzard AI

Newswires/Press Release Distribution

· PR Log (free + PR Newswire reseller)

SEO

· Ubersuggest

· Answer the Public

· Google Search Console

Tools Removed from the database:

Newswires/Press Release Distribution

· FintechWire – No longer available

· ClickPress – No longer in business

AI Generative Tech: Video

· Vidnami

PR Tool News

Newsworthy.ai has launched NewsCrafters.com, an innovative platform bridging paid press release distribution and earned media through intelligent content curation. The platform leverages advanced AI technology combined with human expertise to generate authoritative content that enhances organic search visibility.

The rise of the cyborg communicator -- “The future of AI is not about replacing humans, it’s about augmenting human capabilities.”— Sundar Pichai, CEO of Google

Fullintel announces major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data

Cision Simplifies Public Sector Procurement of Media Intelligence Through GSA - Streamlines how public sector organizations access Cision's capabilities—removing procurement barriers and reducing purchasing timelines from months to weeks. Through the GSA Advantage!® portal, agencies can now easily procure analyst-curated Briefings and related media intelligence solutions designed to help government communicators monitor issues and inform citizens with confidence.

Press Ranger Partners with OtterlyAI to Enhance AI Search Visibility - This collaboration positions Press Ranger as OtterlyAI's preferred PR partner for boosting AI search visibility, while OtterlyAI becomes the go-to partner for AI search visibility tracking within Press Ranger's community.

This fall we continued our "Summer Social" tool education campaign with our Fall “Tool School” which added video as an additional medium to each week’s tool category drill down.

Each week, we spotlighted a different category and featured standout tools to help you build a cooler, smarter PR tech stack.

Every accompanying video features 3 tools and all eight can be found in PRToolFinder’s new Video Resource Center. Detailed, informative blog posts cover all of the aspects of each category to set the stage for further research:

Fall Tool School:

Week 1: Choosing the Right Podcast Recording Tools

Week 2: Media Monitoring & Measurement Tools

Week 3: Making Sense of Press Release Distribution in the Age of AI

Week 4: The Rise of GenAI Video: What PR Pros Need to Know going in to 2026

Week 5: AI Generative Graphics Tools – Transforming PR Storytelling

Week 6: PR Management Tools (new analyst relations tools added)

Week 7: SEO in the Age of Generative Search: AEO/GEO Are Rewriting…

Week 8: Why Human-Led Videocasting Is the PR Antidote for 2026

✨ Coming in January! Smart Filters!

🎯 Find the Freebies Faster

✨ Free Trials? Free Versions? Filter, Click, Done.