A Note from the President
Dear PPRA Members,

Happy New Year! It was a blast kicking off 2017 with many of you during our holiday party at the Little Lion! We have more networking events and educational programs ahead (check out the amazing line-up for our February media panel), so I look forward to seeing you again in the months to come.

January is the time for resolutions -- losing weight, achieving a better work-life balance, traveling more. For PPRA, it means a new look and exciting changes on the horizon to better serve you. Stay tuned for announcements about our updated logo and progress on a brand new website!

The new year also brings plenty of opportunities to celebrate our own. We're looking forward to announcing the 2017 inductee into the PPRA Hall of Fame. And we'll soon be recruiting nominations for the Fast-Track and Brodey Awards, giving us an opportunity to showcase promising young talent in our field.

There is much to look forward to this year with PPRA, and I hope you will be a part of it. If your New Year's resolution was to become more engaged outside of the office, we've got you covered! Join a committee, recruit new members, attend our events and programs, or volunteer to support the Career Wardrobe. There are so many ways to get involved.

Ashley Berke
2016-2017 President
Philadelphia Public Relations Association

Here's What You Missed
'Tis the Season for Celebrating! 
PPRA members gathered at the Little Lion on Jan. 12th to celebrate the holiday season, as well as our many impressive  accomplishments throughout 2016. Cheers to another successful year! 

6 PR Lessons We Learned in 2016
2016 was an exciting and interesting year for media, and as the industry continues to change and evolve, PPRA is staying ahead of the curve! Head over to our blog to read the major lessons that we learned throughout the year.

PPRA Member Monday Returns
PPRA's Social Media Chair Christina Cassidy was the first PR pro to be  featured for #PPRAMemberMonday in 2017. She's also the Social Media Specialist at the Philadelphia Convention & Visitors Bureau... read all about her!

Upcoming Events

H ow are recent changes in the media landscape affecting public relations outreach to broadcast media? Join us as we hea r what TV and radio reporters are looking for now, and how we, as PR professionals, can best work with them. A few brave colleagues will be able to live pitch our panelists:  Iris Delgado, Anchor/Reporter, Telemundo62;  Jodi Harris, Producer, Fox 29;  Paul Kurtz, Reporter, KYW-AM;  Steve McKenzie, Managing Editor, CBS3 Eyewitness News;  Eugene Sonn, Audio News Director, WHYY-FM; and  Tim Walton, Producer, 6abc's FYI Philly.  Susan Buehler, Chief Communications Officer, PJM Interconnection will serve as moderator. Register here

Be encouraged and inspired by six successful women in advertising, marketing, and PR. Panelists include Meredith Avakian-Hardaway, Director of Communications and Marketing, Philadelphia Bar Association; Annie Heckenberger, VP, Group Director, Brand  Communications Strategy, Digitas Health;  Caroline Kennedy, P resident, Karma Agency;  Renee Mezzanotte Exec. VP of Client Services, DMW Direct;  Lisa M. Miree-Luke Head of Corporate Affairs/Communications, Axalta; Tracey Santilli, Exec.  VP, Director of Public Relations and Social, Tierney; and moderated by Lyn Kremer, past Publisher of the Philadelphia Business Journal. Register here.

Local Media Happenings
  • Laurie T. Conrad, Daily News Deputy Features Editor and Philadelphia Inquirer Pop Music Editor, has left the papers. Send music pitches to John Timpane, jtimpane@phillynews.com; Daily News pitches can be sent to Howard Gensler at genslh@phillynews.com.
  • Marilyn Russell, formerly of 95.7 BEN-FM, has joined WOGL's "Breakfast Club" and will be co-hosting alongside Frank Lewis and Bill Zimpfer.
  • Gabrielle Bonghi, Lead Audience Development Producer for Philly.com, The Philadelphia Inquirer, and The Daily News, is no longer with The Philadelphia Media Network. 
  • Philadelphia Magazine announced the layoffs of Josh Paunil, Brandon Gowton, David Gambacorta, and Jared Brey. The Birds 24/7 section of the publication's website was also shut down. A memo announcing the publications recent cutbacks can be read here
  • Mooj Zadie is now the associate producer of WHYY's Fresh Air.
  • Jake Blumgart and Catalina Jaramillo have been named reporters for PlanPhilly. Diana Lu also joins the publication as an engagement editor. 

Know of a recent media change? Email us! 

Win an award? Speaking on a panel? Landed an amazing media hit? 
Email us your good news at  info@ppra.com or tweet us using #PPRAProud.

New Positions & Hires, Clients, and Endeavors: 
  • PPRA's College Relations Co-Chair Kellsey Turner was promoted to Account Executive at Vault Communications.
  • Jaimi Blackburn has joined Fearless Restaurants as Director of Public Relations. Fearless Restaurants include the landmark Moshulu Restaurant on Penn's Landing; White Dog Cafe in University City, Wayne, and Haverford; Autograph Brasserie in Wayne and on Long Beach Island; Plantation Restaurant; Daddy O Restaurant & Hotel; and Tuckers Tavern
  • Sarah Fergus has been promoted to Director of Marketing for the Philadelphia Flyers. In her new role, Sarah will oversee strategic branding, advertising, promotions, and off-ice communications, as well as the team's social and digital media platforms.
  • Jessica Lawlor, CEO of Jessica Lawlor & Company, recently announced a new consulting service called "Pick My Brain." In conjunction with the service, she's also seeking feedback for a forthcoming project around freelancing, side hustles, and entrepreneurship.
  • Feldscher Horwitz Public Relations is proud to announce the addition of Bucks County Playhouse, Dino's Backstage & The Celebrity Room, and Rothkoff Law Group as clients.
  • PPRA Hall of Famer Lisa Simon's Philadelphia-based PR agency, Simon Public Relations, will be rebranded this month as healthcare-focused Spryte Communications.
Notable Placements: 
  • On Christmas Day, KYW Newsradio reporter Lynne Adkins featured Bancroft NeuroRehab Senior Neuropsychologist Dr. Karen Lindgren and her top tips for discussing cognitive and memory changes with elderly relatives.
  • Former PPRA President and Hall of Fame member Dan Cirucci recently discussed the inauguration of President Donald J. Trump on The Big Talker 1210 radio's Christine Flowers Show and was interviewed on the same topic by Phaedra Trethan of Gannett newspapers.  
  • Melissa Fordyce secured a feature with 6abc's Art of Aging Series for the non-profit Presby's Inspired Life, where she serves as the Director of Communications.

Photo of the Month

PPRA members were given a sneak peak of the Museum of the American Revolution prior to our holiday party on Jan. 12th. 

Special Offers & Volunteer Opportunities

Resolve to do more in the New Year with a NEW Lenovo PC! Take advantage of instant savings of up to 42% off selected PCs and upgrade your technology with a Lenovo device!  Visit www.lenovo.com/lsp.


Volunteers Needed for Philadelphia Flower Show
The Philadelphia Flower Show invites PPRA members to volunteer at the media tent for the upcoming Flower Show. Each volunteer will receive one complimentary ticket to the show. 
To volunteer, complete this form and send it to:  printern1@pennhort.org.  Please call Erin Quiles at  (215) 988-8843  with any questions.   

New faces have joined PPRA. Make sure to say hello if you see them at one of our next events!
  • Lori Iller, Liberty Lutheran Services

  • Daniel McCunney, Citizens Bank

  • Kareen Preble, Bellevue Communications Group

  • Jeff Rechler, Slice Communications

Your dream career could be a few clicks away. Visit PPRA's Career Corner for more details on the following positions: 

Public Relations Freelancer
Committee of Seventy
Communications Specialist
Confidential (Chester County, PA)
Senior Account Executive/
Account Director

Freelance Public Relations Professional
Propel Strategic Communications
Communications Manager
Mural Arts Program
Public Relations Specialist
Communications Specialist for New Bolton Center
Penn Vet's New Bolton Center
Senior PR Account Manager
Slice Communications

Have a job you want to promote in the Career Corner to reach nearly 300 PR professionals in the area? Click here to post your job !