Calling on Edmontonians to take the Moose Hide Pledge
May 10, 2023

Edmontonians are encouraged to take a stand against violence towards women and children on Moose Hide Campaign Day (Thursday, May 11).

The Moose Hide Campaign challenges men and boys everywhere to stand up with women and children and speak out against violence towards them. Although the campaign is targeted to men and boys, people of all genders, ages and cultures are invited to support the campaign.

How you can get involved
  • The City of Edmonton, the Canadian Native Friendship Centre (CNFC) and Indigenous Sport Council of Alberta (ISCA) are hosting a public event. Make the pledge in person at City Hall Plaza, Moose Hide pins will be available. The event will feature a ceremony, speakers, traditional drumming and dancing, and community walk.
  • Date: Thursday, May 11
  • Time: 1 - 4 p.m.
  • Location: City Hall Plaza 

  • Make the pledge on your own and share with networks (social media toolkit). 
  • Register for the campaign and check out the learning workshops hosted by the Moose Hide Campaign.
  • Order Moose Hide Pins for yourself, workplace, family and friends. 
  • Tune in to the national Moose Hide Campaign Day event.

About the Moose Hide Campaign
The Moose Hide Campaign was started by Paul Lacerte and his daughter Raven in 2011 when they were hunting near the Highway of Tears in northern British Columbia. Many women, particularly Indigenous women, have gone missing or been murdered in this area.

The Lacertes brought down a moose that would help feed the family for the winter and they decided to use its hide to create the first moose hide pins.

Since then, the campaign has grown into a recognized nationwide anti-violence movement, with thousands of participating communities, schools and organizations. Over three million moose hide pins have now been distributed in Canada and across North America.
For more information:

Media contacts:
Communications Advisor
City of Edmonton
780-446-0074

MMIWG Program Coordinator, ISCA
403-919-8358

President, CNFC
780-761-1900