This in-depth course can help make your venture more market-ready, before you invest a lot of time or money.

Led by seasoned facilitator Ed Lahue, participants will...

• Dive into how to conduct customer discovery interviews.* Learn and apply proven techniques, then practice what you learn with real customers.

• Create a business model canvas and value proposition canvas. Build the framework for developing your concept and delivering solutions to customer pain points so you stand out in the marketplace.

• Receive feedback to enhance and sharpen your ideas. Fine-tune your product-market fit, and determine next steps for your concept.

No fee to participate, but capacity is limited.

Click to grab a seat!

*NSF SBIR pitch candidates can use customer interviews to support a project pitch/proposal.

About the Facilitator

Ed Lahue, MBA, is an innovation consultant in St. Louis who consults and teaches on new business modeling, market research, and Small Business Innovation Research funding.

With four decades of experience, Ed has an extensive background in innovation, strategic marketing, and branding. He is a retired innovation and technology counselor with the University of Missouri Extension/Missouri SBDC and also worked in consumer products, healthcare, and various industrial sectors.

Funded in part through a cooperative agreement with the U.S. Small Business Administration

The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock and other institutions of higher education. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All ASBTDC programs are extended to the public on a non-discriminatory basis. Language assistance services are available for limited English proficient individuals.

This program is supported by federal funding. Full disclosures available at tinyurl.com/4wdus3tf.