And finally, Eden Prairie Schools’ is represented most consistently by its EP logo. This logo is pervasive through activities, athletics and imagery throughout our buildings. The new visual brand honors the EP legacy, gives it a modern edge, and showcases it as the central element of all brand variations for the district, schools and activities.
“It’s important the new brand did not feel like a complete departure from who we are, because we are proud of who we are,” said Swords.
“Eden Prairie Schools is on a great path,” said Superintendent Dr. Josh Swanson. “We believe it is important our identity and imagery is just as professional and polished as the education we provide and the promise to inspire each student every day.
The Eden Prairie High Schools spirit store officially has merchandise available for purchase with the new logo. Tote bags with the new brand will be distributed to the first 100 fans who arrive at tonight’s Homecoming game.