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September 2018


Hope you all had a good summer!  We have been busy getting apartments on the market in time for the post Labor Day selling season, but I would like to share with you a   Staging Success Story from the Spring selling season that recently closed.  

This estate condition apartment was in dire need of some updates and  new furnishings.  The estate's family removed all of the personal belongings and furniture.  Then, our contractor came in and spent a month removing wallpaper and carpeting, painting, refinishing floors and switching out light fixtures for more updated ones we had chosen.  

Upon completion, Designed to Appeal brought in beautiful furniture and decorative accessories to stage each room of this 10 room apartment to show its fullest potential to a prospective buyer.   See the Before and After photos below for the dramatic transformations.

After investing about $80,000 or 1.2% of its list price in the updates and staging, this $6,495,000 apartment "sold" within two weeks for 97% of its asking price!  

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Testimonial of the Month
Featured Staging: Staged and "Sold" in less than 30 Days!!
Market Overview: New York, NY
Tips and Tricks of the Trade: Genius Ways Towel Bars Can Help You Organize Your Home!!
Did You Know...? The Best Fall Getaways From NYC!!
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
" It was a pleasure working with Donna. In addition to beautifully staging our listing, she oversaw the contractor and presented a very clear and comprehensive work plan to our clients. Her attention to detail both in business and in design are admirable! In the end we had an accepted offer within two weeks and achieved a strong selling price. Thank you! "
                                                                                                                                             Cindy Kurtin                                                       Jill Bernard
Stribling - New York, NY                                          Stribling - New York, NY 
Featured Staging:
Staged and "Sold" in Less Than 2 Weeks!!

Entryway Before Staging

 Entryway After Staging
Living Room Before Staging

Living Room After Staging

Living Room 
Before Staging

    Living Room After Staging

Dining Room Before Staging

Dining Room After Staging

Dining Room Before Staging

Dining Room After Staging

Den Before Staging

Den After Staging

Master Bedroom Before Staging

Master Bedroom After Staging

Guest Bedroom Before Staging

Guest Bedroom After Staging

Guest Bedroom Before Staging

Guest Bedroom After Staging

Second Guest Bedroom Before Staging

Second Guest Bedroom After Staging

Second Guest Bedroom Before Staging

Second Guest Bedroom After Staging

Kitchen Before Staging

Kitchen After Staging
To view the entire report click   here.
Tips and Tricks of the Trade: 
Genius Ways Towel Bars Can Help You Organize Your Home!!

 Image Credit: The Cavender Diary

Like curtain rods, towel bars have so much untapped potential. Take them out of the bathroom and they become decluttering superstars, capable of keeping hundreds of things tidy and out of the way. Go beyond linens, and think about shoes, cleaning supplies, accessories, kitchen utensils, and even plants and tools. See all the ways a basic bar can help organize your entire house.

On a Mobile Kitchen Island
Image Credit:   Petal & Ply

If you have a mobile kitchen island, add a towel bar to one side. Above, the brass bar for kitchen towels is a great addition to this table-turned-kitchen-island from   Petal & Ply. A simple hook would do the trick as well.
  Closet Organization

Image Credit: Stylizmo

This closet from  Stylizmo mounted a stacked series of bars to hang and display high heels, which is a great solution for closet walls with extra vertical space.

Expand Available Entryway Space
Image Credit: Refinery29

If have a little extra wall space, you can mount a bar to the wall and add s-hooks to hang your bags. This home, from  Refinery29 , used an inexpensive bar in the entryway and doubled its storage capacity.
  Choose Reflective Materials
Image Credit: Swoon Worthy

Mount a bar underneath your kitchen cabinets for an extra storage boost. It's a great place to hang often-used utensils and mugs.  Swoon Worthy  went a step further and glammed up her GRUNDTAL system with a little bit of gold spray paint.

Craft Supply Organizer
      Image Credit: Messy Jesse

Jessie of  Messy Jesse  used a series of rails to organize her sewing and craft supplies, showing that they are great way to gather a lot of little items and supplies all in one neat place.

For more tips, read the entire article click  here!
Didyouknow    Did You Know.....? 
   The Best Fall Getaways From NYC!!
Photo: Courtesy Jim Smith

It's time to finally admire the  fall foliage, but in the concrete jungle, the opportunities are not as boundless as venturing to a more rural destination outside of the NYC! TimeOut New York contributors  Leah Faye Cooper, Meagan Drillinger and Keith Flanagan have compiled a list of the best places to go for picturesque views and a crisp, fall experience!  The season would not be complete without spending a weekend in one of the more rural areas mentioned below, just a drive, bus or train ride away!!

Catskills, NY
Photo: Courtesy Creative Commons/Flickr/ohmannalianne

Forever cemented in pop-culture as the site of Woodstock (and the backdrop of Dirty Dancing) the Catskills boasts some of New York's most charming small towns, many of which are just two-and-a-half hours outside of the city. 

Berkshires, MA

Photo:  Courtesy Ramblewild

Known for its literary and musical culture (Louisa May Alcott's Orchard House was the setting for Little Women; Edith Wharton had a home there), the Berkshires are where the Boston city slickers go for a taste of the good and quiet life. 

Hudson Valley, NY

Photo: Courtesy Storm King

Something tells us glampers dig the Instagram. Maybe it's the constant postings. Whatever the reason, more than enough 'Gram gold can be found in Hudson Valley-a glamper's paradise.

Lenox, MA

Photo: Courtesy CC/Flickr/David Dashiell

Once known as the "inland Newport," this charming town in The Berkshires was a popular destination for wealthy vacationers during the Gilded Age. The walkable New England hamlet still attracts plenty of discerning travelers today with loads of cultural options and a prime location for leaf peeping around the region.

Stowe, VT
Photo: Shuttershock

When it comes to fall foliage, Vermont is king. The state has the country's highest percentage of maple trees, and no better retreat exists for scoring that color-bursting seasonal photo. That's especially true in Stowe, a valley town in Northern Vermont.
For more destination ideas,  click here!
                             Market Overview: The East End

We have switched to a quarterly update of market conditions on the East End.  Our next quarterly analysis will appear in the October issue.     
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