Sonoma County Tourism's complimentary Monthly Partner Education Series returns for its second year!

Mark your calendars for the third Tuesday of every month, from 9-10:30am at our office for engaging sessions on a wide variety of topics impacting the local tourism industry, as well as overarching tourism impacts and drivers among consumers and groups. Sessions include key takeaways, hands-on skills to implement in your daily business and networking opportunities with a room full of Sonoma County partners.

Last year's session's included AI Metrics, Securing Corporate Groups, Traveler Trends, Emergency Preparedness and more.

If there are topics that you are interested in hearing about again or have new areas you'd like to learn more about, please let us know your thoughts here or via email at CommunityEngagement@sonomacounty.com.

Reserve your spot in these upcoming sessions today.

How to Partner with SCT:

Tuesday, July 21 | 9-10:30am

Register here.

Sustainable Event Practices & Resources:

Tuesday, August 18 | 9-10:30am

Register here.

Maximizing Your Hospitality Hub:

Tuesday, September 15 | 9-10:30am

Register here.

Discover how you can learn how to truly meet each visitor where they are. Listen to some of the recent partners who engaged in June's training, and join the 75+ partners who have already completed this inciteful training experience.

Sonoma County Tourism invites you to register for ONE of the next sessions of Seven Secrets of Inclusive Hospitality: a new complimentary training now available to Sonoma County partners and a key next step in our Wine Country for All of Us initiative. Whether you are a winery, lodging property, attraction, visitor center or any business, this is a unique and guaranteed opportunity to learn things you may not be thinking of in your guest service experience.

Karin Demarest, Principal of Demarest Strategy Group, will present the secrets based on research across 17 traveler identities. Offering practical tools and perspectives to help your team create more welcoming guest experiences, it’s an approach to hospitality that creates a meaningful, kind, sensitive, empathetic, and joy-filled experience for your guests.

Look for upcoming sessions in 2027 for January, March and May here.

Upcoming sessions;

Wednesday, July 15 | 9:00am-1:00pm
Register here.

Wednesday, September 9 | 9:00am-1:00pm
Register here.



Thursday, October 15 | 9:00am-1:00pm
Register here.

Location: Sonoma County Tourism, 3558 Round Barn Blvd. Suite 112, Santa Rosa (please note our new office location - plenty of free parking available)

Capacity is intentionally limited to ensure a high-quality experience. We encourage you to reserve your spot soon.

Thank you for everything you do to help create a welcoming Sonoma County for all.