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DEAR VALUED PARTNERS,
Saying that partnerships are important in our industry may sound trite, but they truly are integral to our success. No matter your role in tourism, forging partnerships and being a team player are absolute imperatives. Having the mindset that “it takes a village” serves the Travel South region well and is instrumental in moving the needle closer to our goal of $10 billion in international spend. To accomplish this goal, we need partnerships at all levels.
Tourism Exchange USA is a new partnership on the horizon. This innovative technology levels the playing field through connectivity providing authentic experiences to visitors like never before. To ensure success and alleviate concern, great efforts are being made to ensure that every partner is well versed and well prepared to participate. DMO and supplier webinars are already planned, so please reach out to your state tourism offices for more details.
International Showcase 2024 is yet another vital partnership opportunity. This December 3-7, we will gather in Memphis to sell the South to the world. This unique event provides a venue where pre-qualified operators are solely discussing the South for four days, guaranteeing an undeniable ROI. Evidently, we are not the only ones excited about International Showcase this year as there are 130 operators who are registered to date.
Lastly, partner with Travel South USA to push our region’s content 365 days a year. Rich, enticing content for publications such as the International Planner and monthly newsletters are key to informing consumers and journalists. Our global social channels garnered almost 70 million impressions and had an engagement of 1.7 million. To grow these numbers even more, please tag us in all your social media endeavors.
Mike Mangeot
Travel South USA Board Chair
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| MARKETING OPPORTUNITIES |
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| Partner with Travel South USA at International Showcase in Memphis and the upcoming Canada Mission to sell the South to the world. |
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REGISTER NOW FOR INTERNATIONAL SHOWCASE
December 3-7
Don’t delay- We are seeing extraordinary tour operator registration. Suppliers & local partners team together to secure a spot. International operators not registered yet: contact catherine@travelsouthusa.com. |
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A FEW SPOTS LEFT FOR CANADA MISSION
January 29-Feb 2, 2024
Join us in late January in Toronto & Montreal bringing the South's warmth to our high-value tour operator partners & journalists. Co-ops with Hotelbeds, ATI, Vacaay, Baxter Media, Brand USA, Canadian Roadtrip campaign & Travelzoo launching this fall! |
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| SOUTHERN SUCCESSES |
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Fostering Partnerships is Paramount to a Destination’s Success
Engaging In and Beyond the Tourism Space is Essential
Lisa Catron, Sr. Director of Global Travel & Trade for Memphis Tourism and the 2018 Travel South USA International Award recipient, shares tips for enhancing partnerships with your community, stakeholders and other DMOs to increase visitation to your destination. |
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| IN THE NEWS |
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| The South shows off in articles featuring the Taste the South culinary campaign and our beautiful outdoor campaign with Travel South Naturally. |
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TASTE THE SOUTH VIP EVENT COVERAGE
Read how Southern hospitality was on full display in the UK in this article recapping a magical night of culinary delights shared with United States Embassy officials, airline representatives & members of the travel industry across media and trade.
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SEE THE REAL SOUTH
Wanderlust magazine features 30 authentic places for outdoor adventure in the South. This article, packed with sensational photography, covers Louisiana, Alabama, Arkansas, Kentucky, North Carolina and South Carolina’s amazing outdoor experiences. |
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BOURBON HERITAGE WITH TONIC TALKS UK
Commissioner Mike Mangeot sat down with Tonic Magazine for the Travel South Take Over Week in London - here why Bourbon is changing the tourism landscape. |
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| BY THE NUMBERS |
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| Our week-long activation in the UK consisted of a media day, VIP Event, and a two-day National Geographic Food Festival was truly phenomenal. Nine state partners served 30 dishes, prepared and distributed over 30,000 samples to over 7,000 UK residents, journalists, and dignitaries. |
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30
DISHES |
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30,000
SAMPLES |
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7,000
ATTENDEES |
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| UPCOMING EVENTS |
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Amsterdam/Copenhagen Mission
February 24 - March 4
Partner with Travel South USA in the Netherlands for a sales mission followed by participation in Discover America, Swanson & FDM. First person is $4795 and $2495 for an additional person. Space is limited, so register now! |
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Make Plans for Global Week 2024
April 8-11, 2024
Come to beautiful Charleston, South Carolina, for Global Week 2024 held at the recently renovated 170 year old luxury hotel The Mills House Hotel. Prepare for a truly Southern experience filled with rich content, great speakers, FY 24-25 planning and a stellar Media Marketplace. Registration opens in November.
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2024 All Y’all Are Welcome Concert
May 6, 2024
Join us for the Travel South USA concert again next year at IPW on May 6th in Los Angeles at The Novo. It is always a great time and tickets sell out fast! Stay tuned for more details. |
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© 2023 Travel South USA. All Rights Reserved.
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