Unleashing the Power of AI: Elevating Small Business Marketing

PART 1

Join us for an exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth.


During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your return on investment.


Key Topics Covered:



  1. Understanding AI in Marketing: Unpacking the fundamentals and demystifying common misconceptions.
  2. Customer Insights and Personalization: Discover how AI can provide invaluable customer data, enabling tailored marketing approaches and personalized experiences.
  3. Automated Campaign Optimization: Learn how AI algorithms can streamline marketing campaigns, optimize ad placements, and drive higher conversion rates.
  4. Social Media and Content Strategy: Explore the potential of AI in generating compelling content, automating social media posting, and expanding your digital reach.
  5. Chatbots and Customer Support: Unveiling the benefits of AI-powered chatbots in improving customer service, enhancing response times, and driving customer satisfaction.


Whether you're a small business owner, a marketing professional, or an entrepreneur, this webinar is designed to equip you with the knowledge and inspiration to leverage AI effectively in your marketing endeavors. Don't miss out on this opportunity to gain a competitive edge and propel your business forward in today's dynamic marketplace.


Register now to unlock the untapped potential of AI and revolutionize your small business marketing strategies!


Presented by: Deborah Deras

Thursday, August 17th 10:00 AM

Register Here

Unleashing the Power of AI: Elevating Small Business Marketing

PART 2


Join us for PART 2 of Deborah Dera's AI Webinar!


We will continue to further dive into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your return on investment.

Thursday, August 24th 10:00 AM

Register Here

Basics of SEO & Web Analytics

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and measure the success of your SEO and marketing campaigns.


In this seminar:


  • What is SEO?
  • On-page vs. off-page SEO
  • The importance of rankings
  • How to identify profitable keywords
  • The difference between local and national SEO
  • How to measure website traffic and success
  • An overview of Google analytics and Google search console
  • Conversions and conversion measurement


Followed by Q&A


Presented by: Colin Smith

Friday, August 25th 2:30 PM

Register Here
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The Small Business Development Center at Pasadena City College
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Funded in part through a cooperative agreement with the U.S. Small Business Administration and through a grant with the Governor's Office of Business and Economic Development. Funding is not an endorsement of any product, opinion, or service. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.