VOL 5 ISSUE 1 | JANUARY 2019

Created in Partnership with LightShow West 
and LED Specifier Summit - Northwest
Passamonte Green: Lighting Designers Are Storytellers First
by Lois I. Hutchinson
 
With a rich history in lighting design for architecture, entertainment, and everything in between, Visual Terrain celebrates storytelling. Principal Designer and CEO Lisa Passamonte Green cultivates a wide variety of clients and project types by discovering the stories they want to tell. "Even our traditional architectural projects tend to have an immersive quality, or we find a way to bring an immersive quality to them," said Passamonte Green. "If we're lighting a bank lobby there is still an immersive quality to our lighting, because we want to immerse you in lighting that is safe and clean and bright. It makes you feel comfortable to get your money out of the ATM, or interact with staff at the bank. But if we're lighting the Revenge of the Mummy attraction, we don't want you to feel clean and safe. We want the lighting to immerse you in the story, which is shadowy and scary and foreboding."
LIGHTING INSIDER BLOG
by Guest Blogger
CLIFTON STANLEY LEMON
CEO, Clifton Lemon Associates
The Illumitunity Convergence
I recently spoke at LightShow West with Chris Brown on the primary topic of interest in the lighting industry - the future. Lighting seems to be permanently "disrupted" and we're abidingly anxious about it. This talk was meant to say: "OK things are in chaos, now what?" I started with Chris's "Illumigeddon/Illumitunity" meme (the end of the lighting industry as we know it/the promise of progress), wove in my pet theory of convergence, and identified some "Illumitunities" and ways to take advantage of them.
CALL FOR SPEAKERS
LIGHTSHOW WEST | SEPTEMBER 25-26, 2019
Share Your Expertise with the West Coast Lighting Community
LightShow West - Los Angeles welcomes presentation proposals that address key issues that will educate, engage and excite our core audience of architects, designers, engineers, facility managers and other dedicated professionals in the lighting field. Proposal deadline: January 25, 2019.

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