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MyBuys Appoints
Senior Vice President of Marketing
Redwood City, CA- August 8, 2011-MyBuys, the leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as Senior Vice President of Marketing.
He brings 18 years of marketing leadership and high growth strategy experience at successful software and consumer companies including Overtone, Activant, Brio Software, Oracle, and General Mills.
"We are thrilled to have a seasoned marketing executive like Neil Patil joining the team at MyBuys," said Robert Cell, president & CEO of MyBuys. "Neil's success in helping grow revenue substantially through innovative marketing leadership at past companies is exactly what we need to make take MyBuys to the next level."
Most recently, Neil served as CMO at Overtone, a social media analytics company recently acquired by KANA Software, where he led the company's product strategy and marketing efforts resulting in adoption of customer and social listening programs by Fortune 100 retail, financial, and technology companies. Prior to Overtone, Neil was Vice President of Marketing at Activant Solutions, a retail and distribution software provider, where he oversaw the company's overall marketing activities, re-branding and positioning as the company expanded markets and doubled revenues to over $400M.
"Our solutions are helping many chief marketers and their teams deliver the most effective, personalized communications across all channels to lift sales and improve their customers' experience," said Neil Patil, senior vice president of marketing of MyBuys. "I'm here to help the marketplace understand the performance gains that hundreds of retailers that have recently turned to us are having with our solutions that combine deep consumer profiles with cross channel execution."
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