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PENDERYN WHISKY UNVEILS A NEW FLAGSHIP DISTILLERY IN HISTORIC LLANDUDNO, NORTH WALES
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Penderyn Llandudno opens to the public on June 1, 2021, and celebrates the 20th anniversary of the rebirth of the whisky industry in Wales after a hundred-year absence.
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The brand’s second location features a Penderyn signature single-column Faraday still, and will be the first distillery in Wales fully dedicated to the production of peated single malt whisky.
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Penderyn Distillery, Llandudno, Wales |
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Llandudno, Wales – May 19, 2021: On the 20th anniversary of its launch in Wales, Penderyn Distillery announces the opening of a new flagship in the historic town of Llandudno in Northern Wales. The new location commenced operations on May 17, 2021 and opens to the public on June 1, 2021. Penderyn Llandudno joins the company’s original Brecon Beacons location producing the award-winning whisky credited with reviving the industry in Wales after a hundred-year absence. The new Llandudno location features a signature single-column Faraday still – which produces a whisky at an industry high of 92% ABV and is key to the delicate spirit that is the Penderyn signature – and for the first time in Welsh history will produce peated barley single malt whisky.
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Penderyn Distillery, Llandudno, Wales |
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Penderyn’s expansion into Northern Wales marks the ongoing evolution of a whisky brand that has established itself as the standard-bearer domestically and as one of the most prominent Welsh exports internationally, distributing to more than 45 countries. Last year, Penderyn exceeded annual spirit sales of one million bottles for the first time and was awarded its biggest-ever gold medal haul at the San Francisco World Spirits Competition – Double Gold and two Gold Medals – in addition to various other top ratings, awards, and accolades. Often referred to as “Welsh Gold’’ for its color, quality, and rarity, Penderyn has become the gold standard for the growing whisky industry in Wales.
According to Penderyn Distillery’s CEO, Stephen Davies, “Penderyn has always had a loyal following in North Wales. But with the South separated from the North by mountains and lakes, Penderyn has finally brought the country together. By opening in Llandudno, visited by 9.6 million tourists every year, we’re saying ‘Welcome home to Wales and to Penderyn."
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Llandudno, Wales
(CREDIT: © Hawlfraint y Goron / © Crown copyright (2021) Cymru Wales)
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Llandudno is a picturesque Victorian seaside resort town on the North Wales coast and a major tourist attraction for its charming pier, funicular railway, numerous hotels, and stunning promenade that runs along the Irish sea for nearly two miles. A source of inspiration to its many visitors throughout the ages, it is believed Llandudno and its enchanting surroundings were the inspiration for Lewis Carroll’s Alice in Wonderland, whose real-life titular character, Alice Liddell, and family frequently vacationed in the town.
Penderyn’s new flagship is housed within a landmarked building, the Old Board School, which dates back to 1887, and until recently served as the Conwy Council archive. With an investment of £5 million (approximately US$7.09 million) the building has been transformed into a world-class distillation site, housing traditional pot stills, one of Penderyn’s signature Faraday stills, and a spacious visitor center and tasting bar designed to welcome approximately 60,000 guests per year.
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(Left) Penderyn’s signature Faraday Still; (Center) Neil Quigley, Director of Operations, and Stephen Davies, Chief Executive; (Right) Commissioning Distiller, Bethan Morgans
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Under the supervision of Commissioning Distiller Bethan Morgans, the new distillery is projected to produce one-third of Penderyn’s yearly output. It will become the first distillery in Wales to be fully dedicated to producing peated single malt whiskey. Underscoring its commitment to crafting a product that celebrates and reflects the heritage and history of Wales and its local setting, whisky produced in Llandudno will be distilled using natural spring water supplied from a reservoir that once served the Victorian Lighthouse on the mythic Great Orme Headland that is synonymous with the town.
Penderyn’s Director of Operations, Neil Quigley, has been pivotal to getting the new Llandudno distillery open on time, carefully navigating the COVID-19 protocols of the past year. He says, “Since its inception three years ago, this has been a hugely exciting and challenging project. I'm pleased to have kept this remarkable renovation on time and on track." The re-imagining of the historic building was done in partnership with Mold-based MPH Construction and Michael Kavanagh, Development Director of Short Bros Homes, who together oversaw the restoration of the existing structure, as well as the addition of a an architecturally stunning modern glass-and-steel extension that welcomes visitors to the new distillery.
As Penderyn looks to the future – and a third location in Swansea in 2022 – it is working with the UK Government to enshrine 70 Welsh Geographical Indicators (GIs) as hallmarks of the unique production process of Welsh Whisky. This will ensure that all distillates bearing the designation ‘Welsh Whisky’ reflect the quality of the products associated with the destination, while establishing them as unique exports in the competitive world whisky market.
About Penderyn:
Penderyn is an independent distillery with locations in the foothills of the Brecon Beacons National Park and the Victorian seaside town of Llandudno, Wales, UK. Established as one of the most influential Welsh exports, Penderyn is credited with reviving the country's whisky industry after more than a 100-year absence. Renowned for its high-quality single malt whisky and other distillates, Penderyn is also recognized for respecting the long heritage of whisky production and combining it with an innovative approach to distilling. Penderyn is exported to over 40 destinations, including Europe, Canada, the USA, Japan, Russia, Singapore, Australia, and China.
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Media contacts:
Nestor Lara Baeza
T: (347) 624-8533
Rebecca Singelenberg
T: (301) 785 8163
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