Join us on Wednesday, April 24, 3-4 p.m. EDT for our next webinar:
New Product Development: How to Successfully Create and Launch a New Product.
In this webinar, Scott Schiller from Thoroughbred Spirits Group will share a step-by-step approach to an outcome that is based on creativity. Starting from just an outline of an idea, you will see how a brand comes to life from inception all the way through launching into the market.
Key areas covered include:
- Business purpose
- Brand development
- Packaging design
- Packaging sourcing
- Liquid development
- Market testing
- Marketing + Sales plan
- Distributor outreach
Wednesday, April 24, 2019, 3 p.m.-4 p.m. EDT
: Online Webinar
: Scott Schiller, Managing Director, Thoroughbred Spirits Group
$39 for ACSA members; $59 for non-members