The Official Newsletter of the Pennsylvania SSA
THE KEYSTORE
Summer 2019
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Let Your Website Help You
Reach a Larger Audience
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You might think of your self storage business website as nothing more than a necessary evil.
A place for people to find you on the web, get a phone number or address and maybe check out some pricing info.
However, the fact is, your website can be so much more if you let it. In actuality, it can be the most crucial tool in your marketing tool-box.
Why the Need for Self Storage Can Come at Inconvenient Times
A website is accessible from anywhere.
Let’s illustrate how having a fully functional website tied directly to your self storage facility is massively beneficial.
Stan and Barbara’s marriage has been on the rocks for a while now.
Fast forward to Saturday at one AM when Stan comes home after a long night with Jose (Cuervo), Jack (Daniels), and Jim (Beam) only to find the locks on the front door won’t open, and all of his worldly possessions are on the front lawn.
Sure, he can sleep on his sister’s couch, but she doesn’t have room for his three mountain bikes, fishing gear, and collection of Gronk jerseys.
(This is where we, as storage operators, come in to save the day)
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Zac Sharp, StoragePug
Zac Sharp, Zac Pug, is a product specialist for StoragePug, a software company helping self-storage facilities and operators rent units through their website. Powered by modern marketing, StoragePug has built an e-commerce platform that connects customers to self-storage through online rentals, contemporary automation, billpay, and lease eSign.
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How to Reserve Your Room
2. Call 1.855.618.6181
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Join Us for the
2019 PASSA
Fall Conference
When?
October 8-9, 2019
Where?
75 Champ Blvd.
Manheim, PA 17545
Why?
The 2019 PASSA Fall Conference is a great opportunity to network, meet with industry leading vendors, attend informative educational sessions, and stay up to date on the latest in the Pennsylvania self storage industry.
What?
Click
Here
for the Schedule of Events
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SSA Webinar Series - 2019
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Future Webinar to be Announced
FREE to PASSA Members
Invitation to register sent to your e-mail!
Listen to August’s Revenue Management Webinar
via Playback
Did you miss the August SSA webinar on revenue management, which was presented by Jim Ross (Self Storage Domination)? Don't worry, we've got you covered. You can watch the webinar
here
via playback using the
password 9gBRhcbC
. This webinar is free for SSA managed state association members.
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Our August webinar was hosted by
Jim Ross
Owner of Self Storage Domination
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Get Featured in
The Keystore
,
PASSA's Quarterly Newsletter!
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Are you looking for ways to get more involved in your state association? A great way to do so is the contribute to the Pennsylvania SSA newsletter,
The Keystore
.
We are always looking for news from our Pennsylvania SSA members. What is new and exciting at your facility? Do you have best practices you would like to share, or would you like to feature the work of someone on your team?
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Different Pricing Strokes for Different Folks
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At Veritec Solutions, we collect prices on a daily basis from over 1,500 self storage companies, operating more than 18,000 stores. The number of stores in these companies range from one to over 2,000. So, what are some of the insights this data provides?
For the first half of this article we focus on 10 of the larger operators. Specifically, we analyze the pricing activity for unit types that were displayed on websites for at least 300 days in 2018 (that is, they were rarely sold out). Furthermore, we restricted our analysis to unit types that were at least 25 square feet but no more than 300 square feet in size. For example, a unit type might be the 10’ x 10’, ground floor, climate-controlled units at a given store. The average number of unit types per store ranged from six to over 30. For each of the 10 companies, prices were obtained from more than 100 stores.
How often did Operators change prices?
Figure 1 shows both the average number of times each company changed the prices of its unit types and the maximum number of price changes made for any unit type. The data from these 10 companies, noted on the graphs as A through J, suggest that large self storage operators approach pricing very differently.
Click here
to read the rest of the article and learn more about pricing in self storage.
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Warren Lieberman
President of Veritec Solutions
Dr. Warren Lieberman is President of Veritec Solutions (
www.VeritecSolutions.com
), a Revenue Management and Pricing software and consulting company. Warren began his career with American Airlines and has been working with self storage companies for twenty years. Veritec’s Self Storage Revenue Management System is currently used by approximately 40 companies.
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House Bill 1756
was recently introduced by Rep. Keith Gillespie (R-York). If passed, the bill would allow for alternative methods of advertising lien sales; would establish a late fee safe harbor of $20 or 20% of the monthly rent, whichever is greater; would expressly allow for online lien sales; and would reduce the time before denying access to a delinquent tenant from 21 days to 6 days.
Plan to attend the
2019 PASSA Fall Conference
on October 8-9, 2019, to learn more about HB1756 and what you can do to support the bill.
The City of Philadelphia recently enacted a
law
that requires businesses selling goods or services (with very limited exemptions) to accept cash as a form of payment. The law was originally scheduled to take effect on July 1 of this year, but it has been delayed until October 1. The “cashless” ban is designed to ensure that lower income individuals have the same access to goods and services and are not unintentionally discriminated against because of a lack or credit or debit card.
Pennsylvania actually already has a
law
that required businesses to accept cash for goods and services, but it has largely not been enforced.
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Is Your Competitor a PASSA Member?
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We are stronger in numbers and a growing membership supports the Pennsylvania SSA in furthering its advocacy work in the state, which benefits all self storage owners and operators. In addition, it helps the PASSA to expand its membership benefits and better serve the self storage industry as a whole.
The PASSA is your voice.
Encourage your colleagues and competitors to join the PASSA for 2020 and they will receive
free membership
with the state association for the last few months of 2019. Offer expires 12/1/19.
Click here
for the member application and
click here
for the membership brochure to share. Join the PASSA and to start enjoying the benefits of membership today.
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Renew for 2020
You will receive a membership renewal invoice via email. Renewing your membership is as simple as going to our website.
Visit the PASSA website (
click here
) today to renew membership.
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Featured Publication
Authored by the attorneys of the Self Storage Legal Network (SSLN), this valuable resource is comprised of questions and answers generated by SSLN members. It's the best legal information you can get for less than $1 per question! Sold electronically.
Click
here
to order today!
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