Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

1 December 

2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Perception Determines Action
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Perception Determines Action
 
"People will do whatever they PERCEIVE to be in their best interest."  
 
 This adage holds true for whatever product we might be selling. Prospects can have strong opinions when it comes to advertising. Do our prospects perceive that nobody reads the newspaper anymore? Do they perceive that nobody listens to radio anymore, they only listen to satellite radio or podcasts?  Do they perceive that everyone fast-forwards through the TV commercials or watches Netflix or Hulu? 
 
These perceptions determine whether the prospect will be open to talking with us.   
 
We all experience the same objections tailored to our media. But, I had an "aha" moment a few months ago. Ten or twenty years ago, when a new business opened, the first thing they thought of in regards to advertising was, "I have to place a newspaper ad." We radio people were never the first thing they thought of, TV maybe second or third. But today, what do you suppose is the first thing a retailer thinks of in regards to advertising?  "I have to put this on Facebook." And, even this perception continues to evolve as new information surfaces about the use of Bots and click farms to falsify results in digital.   
 
It all comes down to perception.  Does our prospect perceive that Facebook is the best place to advertise? Does our prospect perceive that "no one reads the newspaper" "one one listens to radio," "everyone watches Netflix."?
 
Perceptions are constantly changing in today's digital world. Yet, studies show that "traditional" media still hold a valuable place in the advertising universe. We still educate consumers on what to buy, where to buy it and why they should want it. Radio, especially, serves as an "accelerator" to digital media.  
 
We are dealing with the perceptions that shape the reality and decisions of our prospects and clients. We must understand these perceptions. We must understand the world of our clients. Today's marketing is a new world for them also.
 
The more we understand their world, the better equipped we are to create campaigns to meet their needs. We can become their guide in this complicated marketplace. 
 The Client's Corner  
  
 

Our congratulations to Joyce McCullough, General Manager of WLPO, WAJK and WLWF  for receiving the 2019 Ray Carlsen Distinguished Service Award from the Inland Press Association. In addition to serving as General Manager for the Miller Group Media radio stations, Joyce was publisher of the News Tribune until its sale to Shaw Media in September. Joyce had been with the News Tribune since 1969.
I have had the pleasure of working with Joyce and Miller Group Media since 2006. I know how much Joyce gives to both the radio and newspaper industries. She is always available to mentor new people, to answer questions and to guide her staff.
Joyce, congratulations on an honor long overdue!                         
 Words to Live By......
  
 
"Everything is created twice, first in the mind and then in reality."  
                                                                   Robin Sharma

We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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Sherrilynn Dierden
 
 Sherrilyn Dierden, new advertising consultant for Shine FM and The Light Edmonton  



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