Perched Among the Leaders
August 29, 2017
Since their firm's inception, researchers at American Values Investments have spent untold hours analyzing the values and ideals of each of what now total thousands of publicly-held companies.

The result: Today fewer than a hundred corporations have passed muster for the quality of and adherence to their standards. They thereby are included among the cadre of "American Hero" companies that comprise the firm's portfolios. Think about what this says about those that sit among, say, the top five companies on the American Values list. That august group includes Tampa-based Kforce Inc. ( KFRC), a staffing services provider that, under the leadership of its chairman and CEO David L. Dunkel, pays rapt attention to the values for which it has become recognized.

The company has clearly defined its key ideals. For instance, included among its publications is the inspiring statement that, "We love what we do. We love who we service." And then there's "Kforce understands that Great People = Great Results." Or "Integrity fuels our actions with the strength to do the right thing."

There are numerous other relevant Kforce quotes and standards that could be pointed out. But by now you get the picture: This Sunshine State company sparkles ever so brightly.

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Values aren't buses...They're not supposed to get you anywhere.
They're supposed to define who you are.
Jennifer Crusie
American Values @ Work is a short bi-weekly publication highlighting inspirational ways businesses in America are exhibiting traditional American values. It is published by American Values Investments, Inc., a registered investment advisory firm with the goal of helping investors positively impact American culture by providing opportunities to invest in companies that exemplify authentic American values.

American Values Investments is a registered investment advisory firm headquartered in Bristol, Virginia and operating in the Tri Cities of Northeast Tennessee. The people or companies we have featured in our articles may or may not endorse our company. They may or may not agree with our goals or investment strategy. The views presented in this publication may not always reflect the current opinion of American Values Investments on the values or the prospects for investment performance of any company mentioned. Each of our stock holdings performs differently and it should not be concluded that all of our stock selections have performed as well as the ones mentioned. Our goal is first to support companies that best reflect authentic American values and only then seek market competitive returns. We reserve the right to buy or sell any stock from our current portfolios or add or subtract companies from our American Hero Universe. Investing in stocks involves risk including the loss of principle. American Values Investments research criteria limit the number of stocks available for investment. Stocks eliminated may have potential for higher returns. Companies acting on higher ethical standards may sacrifice short-term profits, which could be reflected in lower stock price. Investors should carefully consider their investment objectives, risk tolerance, and the expenses of investing in our portfolios. Past performance is no assurance of future results.