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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association


Message from Kathy Siefken, Nebraska Grocery Industry Association
NGIA's Annual Conference and Golf Outing is almost here. On June 11, at the Tiburon Golf Club  in Omaha, the Conference will host well-known Nebraska athlete Matt Davison, followed by a presentation by M.K. Mueller, international trainer and author, on Communication at Work: How to Say What You Mean and Mean What You Say.  The afternoon's workshops will be followed with a barbecue at 5:30 p.m.  On June 12 we begin the day with a 9 a.m. shotgun start at Tiburon.  Perfect weather is on order!  Don't miss out.
It's not too late to register! Check out the details at I look forward to seeing you there.


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Navigating the New Food Movement:
Some Perspective You May Not
Have Heard on Food-Borne Illness Trends
Food-borne illness trends

Despite some recent food-borne illness outbreaks dominating the evening news, the real story your shoppers may not have heard is this: Overall, food is safer now than it likely has been in history, and for the most part, it continues to get safer. Click here for some perspective on recent data from the U.S. Centers for Disease Control your customers may not have seen in the traditional media.

Foresight on Food Politics:
Why Would Animal Farmers Agree
to Register their Animals with Government?

Why animal identification?

This month's question from a reader asks, Why would cattle ranchers ever see a benefit in giving private information on their animal's identification to government? It's a political hot potato and a complicated issue, but here's one reason that's hard to argue with about why some farmers and veterinarians feel it's worthwhile.


Competitive Commodity Insight:
Just in Time for June Dairy Month,
USDA's Milk-Consumption Predictions
Kids aren't drinking milk Bottom line: Blame it on the little people. USDA's latest research study on trends in milk consumption places the fault for chronic underconsumption of milk on the littlest consumers. Is it a fluke, or a permanent change in the demographics of this important food group? Click here to read a synopsis on the trends.

Translating Food Technology:

What Just Saved Nebraska from
a Repeat of the Great Dust Bowl? 

How ranchers use technology to manage water  

At last month's conference in Lincoln on the value of water in world agriculture and how to protect it, rancher Mike Kelly explained how he uses technology to better manage his farm land, as well as the wildlife and habitat on it. Click the video link to watch an excerpt of his presentation.  

Meet your Farmers...

Out Here Where Faith, Family
and Farming All Connect  

The story of the Ladenburgers' farm, near Stratton, is the story of much of Nebraska agriculture. The family farm, passed down through the generations, now grows wheat, corn and beef cattle in a cooperative venture between father, brothers and their families, with the goal, says Nick Ladenburger, of making sure the focus on faith, family and farm "goes on from here."


Nebraska's farms, where faith and family intersect  

On the Lighter Side:
Don't Blink! A Fast-Moving Update on
an Old Stand-by Comedy Classic


You may never look at ventriloquism the same  

If you think only of Charlie McCarthy and Jeff Dunham when you hear voices in your head saying, "ventriloquist," take a look at this breakneck routine that involves some innocent bystanders. 

Click here for more details on today's Food Morality Movement