It has a benefit to the creators involved.*It's NOT just about the variant. It's about a historic effort to support properties at a monetary level that matters, with exclusive in store displays & promotions for the creators by retailers. We are NOT interested in a "cash grab", only supporting one issue. If we are in. We are "IN".
It has a benefit to me the retailer. *It is a program designed to drive consumers to our brick-and-mortar establishments by offering them a unique shopping experience.
It has a benefit to the publisher. Twenty agressive retailers will stabilize print runs & provide unprecedented social media support.
How did the Phantom start?
Last year Ralph DiBernardo ( Jetpack Comics ) and myself approached Comics Pro and offered to revamp their exclusive program (actually proposed to them twice in two different formats). The idea(s) was rejected by the board based on a fear that it could open the org to anti-trust suits, so we moved on, producing exclusives on our own and our New England comic retailer micro distribution network.
Several months ago a group of retailers got together and formed The Ghost Variant. A secretive organization, privately inviting hand picked retailers to be members of The Ghost.
Suspiciously, every Comics Pro Board member was a part of the group. In fact, only one Ghost member was not a Comic Pro member, and he happened to have been a board member that stepped down.
As a Comic Pro member I was offended by what I viewed as an impropriety by their Board of Directors. Using their position of power they either launched or were knowing participants in a program that left out over 90% of their members, but included every board member. I absolutely feel as if they took our idea, modified it & excluded us from it. I quit the ComicsPro as did many others. I had been a member for 4 years.
While Comics Pro maintains that they ARE NOT the Ghost, the Ghost has not revealed himself and you can't argue the facts of whom the Ghost Members are.
I then formed the Phantom group, Publicly, with no secrecy. In a offering via my Twitter feed, I invited 20 retailers to join me in producing exclusives.
Twenty retailers jumped on board. Retailers that love me, retailers that hate me and retailers that barely knew of my existence are all in this together. A very diverse group.
There is now a waiting list of retailers (28) to get on board for it. I wanted to show that organizing something like this could be fair and honest.
So this is a pissing contest between retailers who got the ghost and those who didn't. Is that it? Fair Question. Difference. They scored a TOP property by abusing their position of power & supported it for one issue.
www.phantomvariant.com will go live on Friday.
We are testing unknown properties for a period of time
Let me know what you think.
Phantom variant retailers: