Philadelphia Lunch Program
Wednesday, June 13, 2018
Compliance and the Way Forward for
Legal Marketing in a Post-GDPR World
 
While the EU’s General Data Protection Regulation (GDPR) went into effect on May 25, many U.S. firms are still scrambling to ensure they are in compliance. At the same time, legal marketers are bracing for the impact that the consent requirements of the new regulation will have on their email marketing efforts and other forms of outreach.

Join us for an informative discussion in which legal marketing technologists share the biggest challenges, lessons learned and next steps for their firms as they seek to ensure compliance and develop new marketing strategies in a post-GDPR world.
Speakers
Doug Ladendorf is Marketing Database & CRM Manager at Mayer Brown. Doug leads the New York InterAction user group and has written for ILTA's Peer to Peer magazine and hosted ILTA webinars on CASL and social media. He has been working on legal marketing technology for the past 15 years, focused on strategy, systems and process optimization.
Helena Lawrence is the Senior Marketing & Business Development Manager for Orrick’s Cyber, Privacy & Data Innovation Practice. She provides strategic guidance, thought leadership and recommendations for innovation, client service, business development, and marketing initiatives. Helena is the Strategic Marketing Lead on Orrick's award- winning GDPR Readiness Assessment Tool and global marketing campaign. Additionally, she is the Immediate Past President of the LMA Mid-Atlantic Region Board of Directors.
Benjamin Ness is Senior Manager, Marketing Operations and Technology at Dechert. Ben and his team lead the firm’s marketing operations and technology activities globally and are responsible for developing and managing Dechert’s CRM system as well as its BD opportunities and experience databases. Ben has also played a central role in Dechert’s GDPR implementation plan, working alongside the firm’s Data Privacy Officer to conduct training on the regulation through the firm’s European offices and for the full marketing team
Business of Law
Communications
Technology Management
Program Information

Date: Wednesday, June 13, 2018

Time: 12:00 p.m. - 1:30 p.m.

Location: Dechert LLP, Cira Centre, 2929 Arch Street, Philadelphia, PA 19104                

Fee: LMA members FREE, Non members $25