Volume 322

May 27, 2026

“Systemic change requires systemic action.

And the prescription is often a good place to begin.”

–Seth Godin

While broadly applicable, this sage advice is particularly apropos for Healthcare. Case in point, Did You Know?


The American Ophthalmological Society (AOS), founded on June 7, 1864, is the United States’ second-oldest specialty medical society. I did not, until having just attended their Annual Meeting. In addition to meeting many Members of this amazing organization, one primary thing I learned (once again) was that 152 years later, rigorous research and patient-centered medical collaboration are timeless guiding principles. The intellectual curiosity and high integrity standards they set align with this Mission Statement:

“To promote excellence in patient care, education and research, to address essential issues in medicine, and to advance the art and science of ophthalmology.”

In our aspirational realm of Better Hearing is Better Healthcare initiatives, while Personalized Prescriptions are Standard of Care, chronically low adoption needs “Better” community outreach methods. While estimates vary, suffice it to say that the status quo of well below 50% requires systemic change. “Doctor’s Orders” can be positively influential from a myriad of trusted medical professionals.


This is an integral reason why, like the AOS, gaining knowledge about and spreading the word on rigorous research makes sense. As last week’s volume detailed, our Pearls of Wisdom™ should be actionable catalysts for systemic action. Let’s talk about:

Awareness about compassionate ways to medically improve quality of life.

Diagnosis of treatable auditory conditions with evidence-based solutions.

Vital education which empowers well-informed and confident decision-making.

Optimized hearing outcomes that enhance independence, safety, and social connections.

Caring service which, from the start and for life, exceeds expectations.

A whole-person approach that knows Better Hearing is Better Healthcare.

Convenient access to a trusted professional who gives sound advice.

Your committed Partner, whose years of experience will benefit your residents.

With Healthcare Consumer ADVOCACY Goals and Pearls of Wisdom™ top of mind, we introduce our Strategic Planning Guide to raise awareness of...

Our Strategic Planning Guide will show you “How To” Promote Your Medical Referrals across numerous disciplines. This is our Top 10 Table of Contents, and starting this week, with each key aspect presented in detail. 


Invest the time to fully explore, you will be glad you did!

1.

Learn More

2.

Learn More

3.

Learn More

4.

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5.

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6.

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7.

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8.

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9.

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10.

Learn More

To help ensure you get maximum benefit from each of our 10 Building Blocks,

our consultative support is easily accessible. Simply email, call or text.


Bruce Essman

bruce@hdimpressions.com

(314) 276-7392


Ready. Set. Grow.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful

PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?

PGI #274 2025-06-25 | Resident-Centric, Advocacy+

PGI #273 2025-06-18 | Social Studies. Dynamic Duo.

PGI #272 2025-06-11 | C is For Community, Master the Obvious

View our entire collection.

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