VEG’ers are not just sitting around twiddling their digits. The pandemic has not ended events. Instead, and very quickly, it has evolved them. Here is this week’s news in the world of events, brought to you by the VEG.
After the Spring
Happy spring and whatever else you’re celebrating this week. It really does feel like there’s a reawakening and not just of buds and bulbs.

The narrative of the moment is that remarkable innovation happens after a major crisis. Spending the better part of the year in lockdown, we’ve had ample time to explore the world of events and plan to emerge with a healthier industry where a single meeting has the opportunity to morph into a year-round community.

The Recap

On March 25th we had a great VEG meet-up with Bob Priest-Heck, the CEO of Freeman, and his team. But, when real-time isn’t on your side, there’s always VOD. You can watch the recording. 

How do you ramp back up for live in-person events without losing the gains we’ve made in broadening our audiences, our revenues, and services in the world of virtual events? Bob’s five magic words: Agility, Audience, Content, Experience, and Data.


The Bible of Safe Re-openings 

While the right combination of IRL and URL events is still top of mind, the tip-top of most minds at the moment is how to attend live events safely. Our friends at Splash put together a comprehensive guide. From air filtration systems and socially distanced check-ins to having well-defined hygiene policies that include everything from disinfectants to testing requirements that are well-communicated. Here’s the bible

Platform Playbooks

Platform Playbooks

Virtual experience platforms, including those that existed before the pandemic, saw hockey-stick growth during the pandemic. As live events re-emerge, platform makers are reinforcing their alpha, championing a new normal where they play a big part. 


This past week Hubilo hosted Restart 2021. Hubilo, the San Francisco-based events platform, secured $23.5 million in Feb. For the event, they partnered with AAE speakers bureau (now with a virtual speakers’ arm) to bring celebrity speakers from the worlds of marketing, journalism, and events including Guy Kawaski, David Pogue, Will Curran to the table (er, window). 


Same time, on a different channel, Iceland’s home-grown platform Brella launched its Virtual Shake Up 3.0 with a different cast of virtual events cheerleaders including Skift’s Rafit Ali, Amplified Events CEO Laura Laino, Vidcon’s Jim Louderback, and BizBash founder David Adler.


Study the screenshots and the similarities are evident. Both events were intended for marketing professionals and event stakeholders. Both platforms offer full soup to nuts event planning and execution. Both use similar navigation and UIX to interact with other attendees. Brella’s Scandinavian sense of design makes it a slightly cleaner experience. Overall, Brella struck more of a business meeting tone during its event, while West Coast native Hubilo’s meeting was something of an energetic rallying cry. Yes, geography can dictate design and content.

Moments worth remembering? I couldn’t make this up. On Hubilo: Guy Kawasaki mansplained his makeup tips. Before the pandemic, he said that he would keep room key cards as mementos of his travel. Now, he counts tubs of foundation and blush. On Brella: Lauren Laino recalled the Golden Globes ineptitudes and talked about how to land Edward Snowden at your event. She stressed the need for bite-sized information online. Bizbash’s founder David Adler captured the mixture of art and data that forms today’s events.

Less extravagant, with just a handful of us in attendance, Robert Bol of BizzYou took a more microscopic look at helping associations get back to business.


Hopin held its rah-rah rally a few weeks ago. The event received mixed reviews at a moment when stakes couldn’t be higher. This week it made headlines through acquisitions of Streamable and Jamm. Streamable is what would happen if Slack and Zoom had a baby, says the video distribution company. Jamm is a video collaboration tool. Following its recent announcement of purchasing Streamyard and Topi, Hopin is on a virtual event shopping spree.


Zoom and VROOOM: Equally tense about the return to events and the opportunity for broadening their collective reach, Zoom and Formula One Racing announced a multi-year deal to ZOOM live from its races. 

  • Favorite discoveries of the week: In beta test now, Side Hustle Stack is a collection of platforms dedicated to fostering side gigs and talent. I spoke with Michal Torpocer about the company’s Virtual Event Show. The app makes the most of green screens, backgrounds, and effects. 
  • Also in beta, Insight Media Labs calls its solution programmatic PR. Those looking to gather news, releases, and other insights from their events should take a look. It's the latest effort of Peter Brand, founder of VPO (Virtual Press Office).
  • Visit Liz King’s Group on Facebook. She’ll often hold events that explore new products in the virtual events space. 
  • The ‘face that launched a thousand ships’ award goes to Unreal engine’s new Metacreator which lets anyone create a bespoke digital human in moments. Saves a fortune on real-life talent? 
  • Digital fashion-forward. Friend of VEG and high-tech wearables artist Anina put together a fantastic group of fashion-forward technologists to dish about robots, supply chain, wearables, and sustainability. Watch the reruns at Digital Fashion events. Sign up for Digital Fashion Week,NY this April for another taster of luscious virtual runway fashion. And read even more about the future of fashion in my interview with fashion scientist Amanda Parkes.
April 22, 2021
3:00 pm - 4:00 pm
Victor Torregroza, Audience UX Ambassador Intel Corporation and Ashlee Ammon, Mixtroz join us to explore virtual events from all sides. RSVP today.
April 29, 2021
12:00 pm - 3:00 pm
Powered by VEG VEG/SPROCKIT SOCIAL Where new companies in the event space meet the companies and investors who need them. Invites by Request. Email Julie Sylvester.
Feel the need to stay up on the virtual events scene but have a few other to-dos on your list?
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Contact Us
Robin Raskin  | Founder
917.215.3160 |


Julie Sylvester | Sales & Marketing

917.868.7160 |