The Worldly Marketer newsletter  -   February 2019 edition

Podcast Sponsorship News

It was in an October 2017  blog post that I originally announced I was looking for sponsors for   The Worldly Marketer Podcast Well, as you've probably figured out from my January 2019 episodes, I've now started working with my first official sponsor:

I'd like to take this opportunity to formally welcome  Capita TI to the Worldly Marketer community, and to express my heartfelt thanks for their sponsorship. From our initial conversation back in the Fall of 2018, they've been an absolute pleasure to deal with, and I look forward to a very happy ongoing collaboration.

Do make sure to catch  episode #131 featuring Capita TI's Managing Director, Antonio Tejada, if you haven't already!

As I explained in my blog post, I'm committed to working with sponsors who are a good fit for my audience, and that certainly applies to Capita TI. As a consumer of podcasts myself, I also feel that running more than two mid-roll ads per episode would be off-putting for many listeners. For that reason, I do not intend to take on more than two sponsors at any given time.

That being the case, I'm looking for one more sponsor to make my podcast truly sustainable. If your company is looking for new ways to reach out to an audience like mine - i.e. a high-quality, niche audience of global-minded professionals - please don't hesitate to contact me. I'd be happy to provide more information about this sponsorship opportunity.

As food for thought, let me leave you with this link to a very interesting article, written from the perspective of a podcast sponsor. I found it extremely interesting, and I think you will too.


Kathrin Bussmann
Founder & Principal at Verbaccino
Producer & Host of The Worldly Marketer Podcast

International & Global Marketing News

For a curated selection of the latest news & views on Global Marketing Topics, check out Verbaccino's free magazine on Flipboard. It's a great free  resource, and I update it as often as possible.

for February 2019


Here are some of the important dates coming up this month:

February 1: Black History Month begins in Canada & the U.S.

February 5:  Lunar New Year  in Asian cultures (Year of the Pig)

February 8: Ganesha Jayanti  in Hinduism

February 10: Vasant Panchami in Hinduism, Sikhism & Jainism

February 14: Valentine's Day in Western Christianity

February 15: Parinirvana Day in Buddhism

February 15: Presentation of Jesus at the Temple  in Eastern Christianity

February 19: Magha Puja in Buddhism

February 19: 
Lantern Festival
in Chinese culture

February 21: International Mother Labguage Day  (UN)

February 27: 
World NGO Day

These are just some of the international holidays & observances coming up in February. For the complete calendar, click here.

You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".

Get  more details about any holiday or observance on the calendar  by clicking on the specific entry.

Did I miss any important dates?
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