Before the National Cohousing Conference began, the 500 Communities Affiliates and recent graduates (Amy Ecklund, Charlie Shew and Michelle Pfeifer) joined Katie and I for a little retreat at Village Cohousing Community. The group's strength lies in their variety; graduates include contractors, civil engineers, project managers, developers and a salesperson. Truthfully, I don't quite understand everyone's job, but I can appreciate them.
We heard a lot from the developers and architects of the cohousing world at the Conference, but not so much from salespeople and marketers. 500 Communities Affiliate Shelly Parks and our client, CoHousing Houston's burning soul Lynn Morstead, were the only people speaking about marketing and sales throughout the Conference. As a marketer, I found this a little disheartening! So much of getting a group off the ground involves building membership. There's nothing to design without the people to fund the workshops and planning approvals.
Burning souls at different stages of community creation hosted a panel I particularly enjoyed. The panel included 500 Communities Affiliate and PDX Commons resident Lew Bowers, Anne Geraghty with Washington Commons and Alicia DeLashmutt with Cathedral Park Cohousing. PDX Commons moved in 2019, Washington Commons just started construction and Cathedral Park plans to break ground next year. They all offered wonderful insight into their experiences as burning souls, but I particularly appreciated Lew's advice regarding professional help throughout the development process.
"Expertise is essential, credibility is priceless!" said Lew.
If you won't take it from us, take it from Lew — as a PDX Commons founder, he hired CoHousing Solutions as the project's first consultant, before they even had land. Waiting to hire consultants for a multi-million dollar project can cause some very expensive mistakes. It's important to have an experienced professional team with some credibility, or it will be very challenging to attract buyers, investors or developers.
On a lighter note, I met a woman named Batya during a break from Katie's intensive, who stopped me in the bathroom to tell me how much she enjoys these newsletters. I found her small gesture of kindness really touching; it reassured me that people actually read this thing! Thank you, Batya.
-Erin Harris, Marketing & Outreach
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