Your promotional dollars leverage milk innovation to strengthen dairy’s presence and sales in restaurants and retail globally. New products and new uses for milk and milk components – proteins, whey, and various milk powders – are filling the consumers’ demand for more protein, greater convenience and a longer shelf life.
At a recent DFW board meeting, we had the opportunity to tour the University of Wisconsin Center for Dairy Research and learn more about the Beverage Innovation Center and some of the products that are being developed. The researchers at UW’s CDR continue to push the envelope – with a lot of innovative beverages in the pipeline using milk and milk-elements in new and exciting ways. There are some really neat innovations that we expect to see in-market coming soon.
Innovations and opportunities in dairy don’t end with fluid. Our industry needs to keep moving forward by developing new products and growing new markets like
Hoard’s Dairyman Farm Creamery’s Port Salut-style and Camembert-style cheese varieties
featured in the recent Power of Promotion video. Hoards leveraged the capabilities at CDR to develop these wonderful products – helping use more Wisconsin milk.
Proud Wisconsin Dairy Farmer
DFW Board member representing District 7 – Clark County
Chair of the Channel Committee