Who’s buying your milk?
No, I don’t mean your co-op. Who’s your consumer? What are they buying now and what will their future buying habits and food desires be?
Our research and data is available to your Wisconsin co-op and processor to help them develop products that utilize more of your milk and meet consumers’ evolving buying habits.
Per capita consumption of dairy is up 19% over the past 40 years. Understanding consumers and their eating behaviors — and being proactive with product innovation — will be key to continuing to grow dairy consumption.
Demographic shifts such as an aging population and growth in various ethnicities, as well as a change in the common household structure, will challenge not only the face of America but also the face of dairy, and it offers opportunities to focus on the unique needs of these growing segments.
The more we know about consumers, the better we can promote dairy products that meet their needs. Our continued research informs our decisions to help drive demand for your milk.
Vice President, Insights & Strategy
Dairy Farmers of Wisconsin