Completing one of the most successful Boy Scout recruiting efforts in the country? No problem!
Finishing strong in a national contest? Can do!
Creating social media that gets results for our clients is one of our specialties. Here’s two recent examples where we used “social” to help local clients build national profiles.
The Narragansett Council, Boy Scouts of America
isn’t one of the largest Councils in the United States, but that hasn’t stopped them from being ranked among the
Top 5 Scouting Council Facebook pages
(nearly 9,000 page likes!) in the country. We recently developed a paid social media recruiting campaign for the Scouts, reaching target audiences and driving thousands of people to their website for mere
pennies per click
. Supplemented by sharing stories we placed that highlight the great work the scouts do in the community, their vibrant posts reach tens of thousands of people every month.
We used a similar approach to earn
T.F. Green Airport the #2 spot on USA Today’s Best Small Airport in America contest. Based on a reader poll, success hinged on our ability to generate online excitement for the airport within its base of support. Like our strategy with the Scouts, we used a combination of paid and organic posts to get engagement and results. We further amplified our message by working with partners like the
New England Patriots,
Governor Raimondo, and the
Providence Bruins to promote the contest. These partners shared T.F. Green’s content on their own platforms and expanded the reach of our organic content from thousands to millions, and at no cost.
Let's talk about putting your social media to work to get the same national attention.
|
|
Eagle Scout Introduces Game-Changing Emergency Communications System
Mac Cullen’s Eagle Scout project is changing the way the Portsmouth (R.I.) Emergency Management Agency could respond to a natural disaster or cyber-attack (pictured right).
The project creates a backup communications system that Aquidneck Island’s first responders can use in the event of a blackout. Cullen’s innovative design adapts a communication system with roots in 1970’s-era military experiments to modern purposes. The system sends messages using portable antennas at Portsmouth Town Hall and Portsmouth Fire Department to communicate with another antenna on Atwells Ave. in Providence.
In the event a natural disaster or cyber-attack knocks Aquidneck Island off the grid, the system will act as a backup system connecting first responders directly to Providence.
WPRI TV12
|
|
Grey Sail Stands Out from the Crowd
With so many local options for beer lovers, breweries have to find ways to stand out from the crowd. Jennifer Brinton, Co-owner of Grey Sail Brewing of Rhode Island, shared how Grey Sail created a unique and engaging brand, while still staying true to their local roots recently on iHeartRadio’s “Spotlight on Business” podcast (left with iHeart's Ron St. Pierre).
When Jen and her husband Alan founded the brewery in 2011, the pair made the unconventional decision not to debut with an IPA. Instead, they launched with the aptly named Flagship Ale as their first beer. Since then, Grey Sail has released a wide selection of brews - including two widely popular IPA’s,
Captains Daughter and
Little Sister
.
Listen in below to learn more about this Rhode Island success story.
iHeartRadio
|
|
“Death Opens Up Opportunities to See Life More Clearly”
In a heartfelt segment on the Public’s Radio, Sheila Murphy honored the memory of her late husband John (together on right) by sharing some of his reflections on life and his time at HopeHealth.
“Dying does not come with operating instructions,” Sheila reads. “As with every life milestone, death opens up opportunities to see life more clearly.”
With the respect and compassion that is their hallmark, HopeHealth caregivers helped John Martin, a lifelong educator, continue to pursue his love of teaching until the very end of his life.
Please take a minute to listen to this wonderful tribute.
The Public's Radio
|
|
Gov. Raimondo: Quonset a "Proven Success"
In her annual State of the State address, Governor Raimondo (left) made one thing clear: Quonset’s success is a model for Rhode Island. “We’ve added thousands of jobs at the Quonset Business Park,” the Governor told a joint session of the General Assembly. “In fact, Quonset is bursting at the seams… it’s a proven success.”
But Quonset is not resting on its laurels. Now, the Business Park and the Port of Davisville have their eyes on the next big thing for Rhode Island’s economy: off-shore wind energy.
The Governor’s annual budget proposed a critical investment in expanded Port facilities. This includes the rehabilitation of Davisville’s Pier 1 (built in 1941), dredging, and the construction of a brand new pier. These projects will prepare the Port of Davisville to handle offshore wind cargo while strengthening its position as one of the leading auto importers in North America well into the 21
st
century.
New England Real Estate Journal
Quonset Points
|
|
Greater Worcester Community Foundation Grants $1.5 million to 132 nonprofits
The City of Worcester entered 2020 with momentum and a spirit of optimism, and the Greater Worcester Community Foundation is working to include everyone in the City’s renaissance.
In pursuit of that goal, the Foundation recently announced $1.56 million in grants to 132 nonprofits through their Community Grants program.
“This round of Community Grants is one of the highlights of my first year,” said Barbara Fields, the Foundation’s new CEO (right). “I am excited by their scope and the fact that this support makes certain that hardworking, effective nonprofits have the resources they need to continue their work.”
Worcester Telegram and Gazette
|
|
Remembering Gov. Bruce Sundlun
My friend Bruce Sundlun (left with me) would have celebrated his 100th birthday recently.
We first met when I interviewed for a job on his (unsuccessful) campaign in 1988. He noted my nearly complete lack of political experience and subjected me to a characteristic grilling for about 20 minutes. I held my ground throughout before he abruptly ended the interview by saying “Well, you were in the Marines. Start Monday.”
Hardly a day goes by that I don’t think about the lessons in life, business or leadership that I learned from the Governor and how blessed I was to serve with him.
To honor his memory I am revisiting a short piece I wrote a while back about his remarkable record as Governor in only four short years. I also had a chance to share some observations about how the Governor became who he was in one the state’s leading political reports. I encourage you to take a minute to check these out.
Providence Journal
Nesi Notes
|
|
|
|
|
|
|
