Powering Effort Through Coaching
Doing Hard Things Drives Success

Once again, we're nearing the end of a semester, when many students can no longer afford to put off working on their final papers, projects, and presentations -- even though they may increasingly resist the work as it looms. Although procrastination is by no means a new condition, student resistance to effort seems to be reaching previously unattained levels. One factor may be the ubiquity of ease in the modern age of technology — if students see money systems, the acquisition of goods, and communication platforms striving to make life's tasks ever easier, shouldn't learning become easier and faster as well?


This bumps up against the fact that learning is effortful. The brain needs to expend effort, often difficult and perhaps fraught with errors initially, repeatedly over time in order to create new neural pathways. As Stanford business school professor and graduate Graham Weaver describes it, life is asymmetrical, and when you reach a point where you need to change and learn, it will get worse before it rises to a new level of improvement. As he says in his 2023 "Last Lecture" at Stanford, "Everything you want is on the other side of 'worse first.'" He champions discomfort and effort as the source of growth. 


It's an uphill battle in these times — perhaps it is the coach's version of "worse first" — but coaches can, with effort, help students normalize and commit to doing hard things, in the service of the valuable goals that lie beyond the work. What might those efforts look like?


  • Asking a student to identify something that they have worked hard to accomplish or to do well, and have them talk through the time and effort they've put in, to remind themselves of the process


  • Inviting a student to identify one effortful task they can do today that they've been avoiding, and ask them to report in on how the work made them feel


  • Encouraging a student to design a way to make their efforts visible — crossing off days, checking off a list of tasks, putting stickers on a calendar, anything that helps them see more clearly that they are showing up regularly.


Just as we encourage students to lean into discomfort and do the hard things, coaches thrive when they challenge themselves to stretch, grow, and expand their impact. One way to do that is through continued training and certification—and ensuring more staff, coaches, and faculty can build the skills to better support students to succeed.

 

If you’re interesting in completing your LifeBound summer certification, here are two ways to get started:





Let’s keep growing so we can help others do the same.


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Free Webinar:

We’ve had a great response to today’s free webinar, Guidance for Navigating Uncertainty: Coaching Tools to Support Students and Staff, which is focused on sharing some practical strategies to support students during times of change.


We still have a few spots available. If you’d like to join us, please RSVP to Kate Mulder at katemulder@lifebound.com by 11 a.m. Eastern TODAY, April 22nd, to receive the Zoom link and attend live.


Event Details

Date: Tuesday, April 22, 2025

Time: 10 am Pacific | 11 am Mountain | 12 pm Central | 1 pm Eastern

Location: Zoom (registration required)

Cost: Free


Make 2025 the Year Coaching Solves Higher Ed’s Toughest Challenges


Higher education is grappling with unprecedented challenges—rising mental health crises, the need for greater career readiness, and the unfortunate reality that many students struggle to secure meaningful employment or are let go shortly after starting. These issues affect not only individual students but also university outcomes like enrollment, retention, and long-term institutional success.


By equipping your staff with coaching training, you can help students build resilience, achieve meaningful employment, and address many challenges that universities face today.  Allocate your budget toward LifeBound’s training options this year and plan ahead to ensure your institution is prepared to address these critical needs effectively.  Let’s create a campus-wide culture of coaching and make an impact in 2025! 


LifeBound offers multiple ways to train academic coaches, faculty, or staff: 


3-Day Virtual Training

Next Class: May 2, 9, 16

A dynamic, interactive course focused on practical coaching techniques.


Self-Paced Inclusive Coaching Success Course

Choose Your Own Dates!

A flexible, 15-hour program designed for those who want to deepen their skills at their own pace. The course dives deep into foundational and advanced coaching techniques as well as motivation, resilience, career readiness, cultural competence and coaching diverse student populations, and includes private sessions with a LifeBound Coach. Institutional packages are available for group training.


LifeBound Certification Program

Summer Session: May 27 – Aug 26 

For coaches ready to take their skills to the next level, the LifeBound Certification Program offers an in-depth dive into advanced coaching practices and strategies, culminating in certification as a LifeBound Coach.


Sign Up Today or Contact Us to Learn More


Let’s make 2025 a year of transformation for your institution and the students you serve!


Learn More at lifebound.com

Live 3-Day Course



Format

Online


2025 Dates

May 2, 9, 16

June 2, 4, 6

July 14, 16, 18 

August 11, 13, 15  

(view all 2025 dates online)


Time

3 days, 6 hours each


Cost

$1,500 per person

Contact us about group rates.


LEARN MORE

Sign up for Live 3-Day Course

Self-Paced Course


Format

Online


Dates

Choose the dates that work best for your schedule


Time

15 hours (self-paced), plus 3 hours with LifeBound Coach


Cost

$1,500 per person

If you’ve already completed the 1-Day or 3-Day program, email contact@lifebound.com to receive a discount code for $500 off the new Self-Paced Course. Contact us about group rates.


LEARN MORE

Sign up for Self-Paced Course

Coaching Certification


Format

Online or in-person as available


Dates

Spring, Summer, and Fall Cohorts


Summer 2025 Session

May 27 - August 26


Cost

$5,000 per person


LEARN MORE

Register for Coaching Certification


LifeBound coaching is used at top colleges & universities across the US and worldwide

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