"If you give a farmer incentives to have cover crops on their farm, they will change the landscape – but the market hasn't paid them to do it. It's time for companies to not just talk about doing their part, [but] do their part."
– James Holz, farmer and PFI member from Grand Junction, Iowa
Through PFI's partnership with Unilever, we are helping to create market incentives for farmers to fund cover crops – and protect and improve their soil in the process.
Thank you to PFI members Bill Frederick, Ruth McCabe, Doug Honeck, James Holz and PFI staffer Sarah Carlson for sharing your perspective on the role cover crops play in making farmland more resilient for generations to come!