With purpose, discovering clinical analogies expands our horizons. Evidence-based “diagnosis” is driven by cues and clues identified daily and over years. What frequently asked questions are not proactively answered? For example, usually when dining out we expect to see what’s on the menu. Years ago, listening closely to talented clinicians nationwide, I heard a pattern of them saying, “it’s so frustrating patients don’t even know what we do.” After regularly observing these cues, our discovery was clear… “if folks don’t know, let’s tell them.” Sounds simple, right?