Snapshot:
- Creative vision
- Staying in touch
- Word of mouth
- Just keep nurturing
- Data driven
- Microtargeting
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"'Vision' is the ability to talk about the future with clarity,
it is as if we are talking about the past."
—Simon Sinek
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With 2021 Educate Well Monthly calendar planned, what is your creative vision for productively spreading valuable knowledge to your patient database? With digital media’s growing dominance, nimbly leveraging efficient communication methods is imperative. Progressive practices discover how carefully crafted E-Newsletters nurture engagement, inform regularly and motivate action. When socially distanced, “staying closer” with current clients makes it more likely they will hear your useful messages. |
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This prior issue highlighted Staying in Touch. As stated, consistently utilized online pathways will guide your patient and practice advocates to get in the healthy habit of engaging with your Communication Wellness initiatives. As Educate Well Monthly campaigns “Go Digital,” your customized E-Newsletters effectively stay in touch with hard-earned database contacts, keeping “Better Hearing is Better Healthcare” messages in sight and in mind. For your target audiences and influencers to go with the flow, its dynamics must be clearly established.
In fact, current customers are your most important growth catalysts. Capitalize on the potential word of mouth effect when hundreds of loyal patients advocate educational content within their circle of influence. As compared to precious dollars spent on generic prospecting mailers’ stamps, by going digital, those who already appreciate and trust your talented team’s expertise are instantly reached. From this Outsmart don’t Outspend perspective, your best practices choice is clear.
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This Influential Idea’s rationale:
Most practice decision makers initiating E-Newsletter campaigns reveal they have, “wanted to launch for years.” They seek systematic ways to digitally communicate in a proudly professional, not high-pressure voice. Just Keep Nurturing is their mantra. With an aesthetically pleasing look, your customized design piques interest. As retail stores are always display-ready for upcoming holidays, your customized E-Newsletter is educationally prepared to engage devoted readers. From intriguing subject lines to research-based Did You Know? content, from hearing Cartoonz™ to imaginatively related resources, diverse content delivers value.
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With budget sensitivity, decision makers quickly realize how easily affordable investments yield better results with practice branding, educational leadership, patient affinity, clinical flow and team pride. They are impressed with high open and robust reopen rates indicative of keen attention. Further, with remarkable benefits, data-driven aspects delight.
When delivering targeted mail, would it be great to know which recipients chose to recycle or reviewed multiple times? Of course, YES. With timely analytics, you will see who opened E-Newsletters, when and frequency. For example, Mr. Jones opened twice, Ms. Collins four times and each clicked on certain links. A detailed microtargeting spreadsheet outlines logical data points related to prior clinical encounters, ABC priorities and follow up protocols. From response pattern learning, your actionable data quickly emerges as an integral business driver.
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Envision this Influential Idea being In Sight and In Mind throughout 2021, with attention-getting distribution to:
- Current patients
- New patients
- Current and prospective physician referral sources
- Wellness directors at senior living communities
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Our process of co-creating your Influential Educate Well Monthly E-Newsletters is easy. Simply:
- Reference customized and modular design
- Advise required modifications or additions
- Review practice-branded design in days, not weeks
- Provide explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- See us send on your behalf, a turnkey solution
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With your Educate Well Monthly planning calendar and E-Newsletters stimulating increased patient flow and comorbidity questions, next week’s issue will feature an eye-catching in-practice display which triggers informative conversations. We are eager for you to see!
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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View Previous Issue by Clicking on Link Below:
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INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited. |
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