Snapshot:
- Strategic intentions
- Educational tailwinds
- Interdisciplinary dialogue
- Whole-person care
- Monthly topics
- Trusted resource
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Having savored Thanksgiving’s menu, lets envision 2021’s calendar. While 2020 demonstrates unpredictability, it also emphasizes the clear necessity of planning ahead with strategic intentions.
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"When you come to a fork in the road, take it."
—Yogi Berra
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In 2021, what high-integrity roadmap will systematically increase medical referrals from your current and prospective sources? This prior issue highlighted Taking Science Seriously™, guided by a logical targeting construct relating various comorbidities with healthcare providers typically treating patients with associated medical conditions.
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As stated, “Just as hearing care is to your calling, core disciplines are to respective medical specialists. For example, diabetes to endocrinologists, kidney disease to nephrologists and dementia to geriatricians. Like you, these subject matter experts dedicate careers to honing their craft. Being reciprocally motivated by whole-person care initiatives, this presents natural opportunities to “connect the dots” on educational topics of public health importance.”
While visiting referral sources is currently challenging, many seek programmed methods which educationally nurture these valuable relationships by staying top of mind.
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This Influential Idea’s rationale:
Timely ideas are often simple concepts. Turning the page on 2020 should be impetus to focus 2021’s calendar on how best practices will skillfully coordinate patient-centric care in the coming year. With COVID-19 pandemic issues prominent, we hear more discussions among knowledgeable resources about how medical conditions relate to one another. With this educational tailwind, especially with social distancing, hearing care leaders are ideally positioned to deliver comorbidity subject matter expertise.
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For example, consider elderly patients living alone with osteoporosis, dizziness issues and hearing challenges. From a whole-person care perspective, organized care with their geriatrician which ensures optimal ability to hear, discuss and understand treatment plans is vital. Clearly, these types of interdisciplinary dialogues are professionally imperative.
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With these goals essential, Educating Well Monthly (EWM) keeps whole-person care partnerships in mind and on schedule. While others occasionally attempt salesy visits to fellow healthcare providers, few consistently share peer-reviewed research translations and patient-friendly materials. Deftly aligned with yearly national health observances, your 2021 EWM Calendar will show handy reminders, notably for referral coordinators. Imagine them realizing… “I see, for each monthly topic you will provide reputable content our staff can learn from and selectively share with patients.”
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Envision this Influential Idea being In Sight and In Mind throughout 2021, with eye-catching placements:
- Within your practice, at your desk, those of colleagues or lunchrooms
- At desks of local physicians, support staff and referral coordinators
- With your patients who are hearing care wellness referral advocates
- With wellness directors at senior living communities
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Our process of co-creating your influential calendar designs is easy and efficient. Simply:
- Reference customized design
- Advise any required modifications
- Review practice-branded design in days, not weeks
- Provide explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- Get quick delivery prior to 2021’s start for immediate use
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Your prominent displays will signal that internal wellness-referral conversations are a consistent expectation. While Educating Well Monthly, your team should care to share daily. To affordably develop your practice-branded planning calendar and earn a credit towards 2021’s Did You Know? educational materials, please click below.
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By showcasing subject matter expertise and triggering Better Hearing is Better Healthcare dialogue, your practice will be a trusted resource on comorbidity education. As referrals increase and delighted patients express affinity, your influence will be amplified with fellow healthcare providers subscribing to your collaborative model.
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“Planning is bringing the future into the present so
you can do something about it now.”
— Alan Lakein
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With planning calendars placed, strategically and literally, next week’s issue will refocus on the popularity of carefully crafted e-newsletters as a competitive advantage. We will see why.
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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View Previous Issue by Clicking on Link Below:
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