Snapshot:
- Countless billboards
- Sensibly mapping
- Thought experiment
- Notable discoveries
- 1+1+1 = More than 3
- 16 References
|
|
When noticing countless billboards during familiar highway driving, have you wondered how expensive their monthly rentals are? Years later, why are they still there? Evidently, daily visibility with heavy traffic justifies investment necessary for roadside fixtures identifying fast food places ahead. |
|
If disinterested highway traffic views show results for billboard companys' clients who sign on, we should, by analogy, carefully envision what patients see throughout their clinical travels. |
|
This prior issue stated:
“While Better Hearing is Better Healthcare journeys begin in many ways, they ultimately lead those in need to clinical encounters. Within your location, from patients’ perspectives, thoughtful sequences of verbal and visual interactions shape perceptions. With awareness, education and counseling goals emphasized, what is in sight will be in mind, especially with team training on natural prompts for caring conversations. From reception to waiting room, testing, consult and checkout, sensibly mapping out 1000s of clinical journeys is ideal for all involved.”
When renting external exposure is costly, owning in-clinic visibility is affordably driven by small investments for innovatively designed educational displays which elicit daily views. Please try this thought experiment which may open your eyes to enlightening pathways. At a quiet time, walk through your clinic, pretending to experience a patient’s first visit. When traversing from reception to testing, to consultation or final fitting, in each spot, contemplate what questions are common in those pivotal moments?
While decorative images are accents, practice-branded educational designs should present the right messages, in the right place, at the right time. Post walk-through, jot down notable discoveries which sync with desirable action steps. Guided by your communication diagnosis, what informative treatments should be focused upon?
|
|
|
|
This Influential Idea’s rationale:
How can 1 + 1 + 1 = more than 3?
When the whole is worth more than the sum of its parts. Case in point, our canvas artwork trio with matching handouts.
|
|
In contrast to generic and mass-produced paper posters, our museum grade canvas artwork is a customized and impressive media you will proudly display for years. Ready to hang, these larger (24” x 30”) attention-getters deliver practice-branded education daily to your interested clientele.
This prior issue, the Art of Hearing, highlighted how The Art of Hearing showcases your scope of practice, which now centers our high impact trio. |
|
Left and right respectively are
-
Did You Know? focused on how hearing loss relates to eight common medical conditions. Beyond aging, approximately 50-75% of your patients either have or know someone with one of the other seven comorbidities. Especially with COVID-19, increased comorbidity awareness provides educational tailwinds.
-
Can You Hear & Understand? with recognizable stop sign, highlights eight common lifestyle scenarios including watching TV, using the phone, entertainment and in typical times, eating out. Especially with social distancing and masks prevalent, the ability to communicate well is crucial.
With 16 medical and lifestyle references likely to resonate with patients, more should benefit from your subject matter expertise. With explanatory dialogue prompted, matching handouts drive messages home, aiding abilities to remember caring conversations and share with those personally concerned.
|
|
Envision this Influential Idea being In Sight and In Mind:
- As a reception area trio
- Tactically placed throughout clinic and ultimately…
- At senior living community events
- At community health fair events
|
|
|
|
|
Our process of co-creating your Influential canvas artwork trio is easy. Simply:
- Reference customized designs
- Advise required modifications or additions
- Review practice-branded design in days, not weeks
- Provide explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- Receive quickly and display proudly
|
|
As we enjoy the holiday season and look forward to 2021, next week’s issue will feature motivational books loyal readers have shared, along with inspirational ideas to do good. Please join us then.
|
|
Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
|
|
View Previous Issue by Clicking on Link Below:
|
|
INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited. |
|
|
|
|
|
|
