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Snapshot:
- Being aware
- Often frustrated
- Unique services menu
- Subject matter expertise
- Cross education
- The Art of Communication
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Now that your locally-owned practice is empowered with customized practice brochures and inserts, we aim to increase the probability of those who can benefit from your specialized expertise knowing its availability. While clinical protocols are scientifically driven and evidence-based, how you practice whole-person hearing care is an Art. Particularly for those with expanded scopes or introducing new service lines, to spread the word and mint social currency, prospective patients and referral sources need to hear the facts. |
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Like museum curators selecting noteworthy objects to display, to be well positioned, it is imperative to showcase your high integrity services which bring precious sounds to life. Clearly, Better Hearing is Better Healthcare goals should be remarkable to discover. |
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This Influential Idea’s rationale:
After years of formal training, continuing medical education and clinical experience, are you often frustrated that more current or prospective patients do not recognize how your professional talents bring personalized plans of care to life? To facilitate awareness initiatives, Our Art of Hearing design features an ear anatomy visual that educates and customized services list which proactively communicates.
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With strategic differentiation goals in focus, this eye-catcher highlights subject matter expertise in core or complementary practice areas such as evidence-based diagnostics, real ear measurements, speech in noise testing, tinnitus treatment, aural rehabilitation, cognitive screenings, vestibular evaluations, useful accessories and communication strategies. Truth be told, what is on your unique services menu is essential food for thought.
By popular request, for those practicing in ENT settings, we created this conceptually similar design.
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Experience teaches us that once ENT Doctors see the Art of Hearing, they often request “their own version” and are more receptive to service line promotion ideas. The fact is, cross-educating in respective clinical spaces increases the likelihood that patients of other in-practice service lines will find audiology expertise is readily accessible. Instead of being unaware or directed to big box retailers, loyal folks will conveniently receive necessary medical care from another trusted professional. |
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Envision this Influential Idea being In Sight with these logical placements:
- Easel or wall display in reception area
- Matching patient handouts
- Website
- E-Newsletters
- Social media
- Practice brochures
- Countertop displays in other businesses
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With your Art of Hearing theme’s familiarity established via service-list exposure, a simplified and smaller ear anatomy design is a useful explanatory visual in exam or consult rooms. As you will enjoy, this informative image, featuring your practice brand, is easily shared at point of care |
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Our process of co-creating your Influential Art of Hearing design is efficiently done. Simply:
- Reference templated bullet point list developed with leading practices
- Advise required additions, deletions or modifications
- Review practice-branded design in days, not weeks
- Provide explicit feedback on desired revisions
- Promptly receive final draft for review and approval
- Get quick delivery, display prominently and establish daily use
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While customized visual triggers spark caring conversations, it is also important to practice The Art of effective communication. This interesting reference highlights verbal skills such as choosing words wisely, expanded vocabulary, emotion and enunciation as well as non-verbal skills including nuanced guidance on hands, eyes, arms and speaking position.
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"The single biggest problem in communication is
the illusion that it has taken place."
— George Bernard Shaw
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When more discover your expert services, clinical flow accelerates. As it does, in stark contrast to your deep familiarity with best practices protocols, you understand new patients are typically anxious and uncertain. Realizing many contemplated taking action for years, we see the necessity of conveying the logical flow of their Pathway to Better Hearing. In next week’s issue we will outline the logical steps in that sound journey. |
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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View Previous Issue by Clicking on Link Below:
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INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited. |
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