Volume 26
September 23, 2020
  • Clinical journeys
  • Subject matter expertise
  • Logical flows
  • Similar formats
  • Hearing health education centers
  • Remarkable potential
"Life is about a journey, not the destination."
While this quote is well-known, hearing care specialists should purposely apply it to delivering wonderful patient experiences. While Better Hearing is Better Healthcare journeys begin in many ways, they ultimately lead those in need to clinical encounters. Within your location, from patients’ perspectives, thoughtful sequences of verbal and visual interactions shape perceptions. With awareness, education and counseling goals emphasized, what is in sight will be in mind, especially with team training on natural prompts for caring conversations. From reception to waiting room, testing, consult and checkout, sensibly mapping out 1000s of clinical journeys is ideal for all involved.
As we aim to provide the wellness information patients need and personal touch they deserve, practice-branded designs enhance education, proactively address frequently asked questions, save time and promote community visibility. With comorbidity awareness crucial, our research-based Did You Know? collection reveals eye-catching content which positions your team as subject matter experts on how hearing loss relates to various medical conditions and why these factors should influence amplification decisions.

Just as systematic mapping guides patients to navigate clinical processes, Did You Know? patient handouts integrate carefully designed logical flows. From the top, risk awareness topic is specified, and hearing health decision objective is clear. Following is a properly referenced statistical highlight and discovery question on key relationship between hearing loss and related medical condition. For example, dual sensory loss can reduce quality of life in terms of physical, emotional and social function? The central section features notable research facts with explanatory visuals. Our interesting content sequence concludes with call to action, practice branded contact details and research references.
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While clinical protocols capitalize on familiar scheduling systems, testing equipment, counseling styles and fitting software, educational protocols utilize our customized collection of informative designs with similar formats and content structure. With dedicated team training, your healthy habits will reputably deliver personally relevant comorbidity awareness facts, on purpose, in your own words.
To stimulate daily use, Hearing Health Education Centers are an eye-catching and handy solution. Whether wall-mount or tabletop, your prominent exhibit is placed in full view for maximum impact. Conveniently, your Pick 6 topics are compartmentalized in twin three-tier displays. For example:
  • Dementia
  • Diabetes
  • The Risk of Falls
  • Cognitive Decline
  • Dual Sensory Loss
  • Depression

Reception areas and waiting rooms are highly visible, with additional displays typically placed in consult areas. After perhaps years of waiting preceding these decisive conversations, ambivalent patients may be educationally influenced by understanding broader health implications of their choices. At the right moment, in high integrity ways, your professional guidance is easy to share at point of care.
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Now that your patients know more about hearing loss comorbidities, who do they know with related medical conditions. For example, if your discussion identifies a family member with diabetes, perhaps your patient will kindly share educational handouts with them as trusted hearing care advocates for your practice. In comparison to new patient acquisition costs of $750-1000, imagine how this type of daily dialogue empowers you to strategically Outsmart, Not Outspend competition.

Leading practices team train intently, set monthly wellness referral goals and reward positive progress. By instilling educationally-focused expectations, an internal locus of control initiative, the need for mass appeal prospecting with sporadic results is reduced. From growth method uncertainty to great confidence in professional abilities to deliver essential knowledge, the upside potential for instructive practice cultures is remarkable.
Ford quote
While comorbidity education launches a primary educational pathway, learning about types of hearing loss along with profiling hearing conditions such as presbycusis, Meniere’s disease and auditory processing disorders represent another. In next week’s issue, we will Hear the Facts about another collection of peer-reviewed designs that will yield impressive results years to come.
Bruce Essman
High Definition Impressions (HDI)

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