By design, our Communication Wellness awareness goals are intuitive as, for example, it makes sense for subject matter experts to emphasize how hearing loss relates to Dementia in June, during Alzheimer’s & Brain Awareness Month.

As a research-based public health-promotion tailwind, think of precious resources the Alzheimer’s Association invests nationally and locally in promoting their awareness month, with talks, walks and health fairs. Ideally, this timely opportunity triggers coordination with like-minded community leaders to exhibit your subject matter expertise and exchange educationally-focused social currency . As well-respected authority figures do, initially and for years to come, they discover ingenious ways to do business while doing good. With clear rationale, who will fulfill these patient-centric needs? Best practices like yours, aggressive competitors, retail chains or none of the above?